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Ochs und Junior: New showroom, Ulysse Nardin as strategic partner
[originally posted by Stefan (nitediver) in News Central]
Ludwig Oechslin’s watches: now at the new Ochs und Junior showroom – with Ulysse Nardin as strategic partner (PRESS RELEASE)
Ochs und Junior watches, conceived by the lateral- thinking watch designer Ludwig Oechslin, draw their effect from the intelligent, elegant simplification of both mechanics and design.
Ochs und Junior watches, conceived by the lateral- thinking watch designer Ludwig Oechslin, draw their effect from the intelligent, elegant simplification of both mechanics and design.
Ochs und Junior has inaugurated a new head office and centre of operations at Zürichstrasse 49, Lucerne: the retail concept represents a departure from the norm as practised by other watch brands, and is the first to be launched.
This is the place to discover – over the finest espresso in Lucerne – custom-built watches featuring a host of innovative functions, including the world‘s mathematically most precise moon phase indicator and an annual calendar indicator based on just three components. The showroom also sells a range of other items that the makers of Ochs und Junior consider to be complementary to their timepieces.
Ulysse Nardin as strategic partner
Ulysse Nardin and Ochs und Junior have agreed on closer collaboration going forward. Ulysse Nardin has established a long-term strategic partnership with Ochs und Junior. The partnership strengthens cooperation between the two companies at a technical level, and with Ludwig Oechslin in view of his retirement as Director of the Musée International d’Horlogerie (MIH) in 2014. As part of the agreement, the new Ulysse Nardin calibre UN-118 movement launched at Baselworld 2012 will be made available to Ochs und Junior.
This closes a creative circle: Ludwig Oechslin has designed a number of speciality watches for the prestigious Le Locle-based watchmaking company in the past.
The new showroom
On Lucerne's busy Zürichstrasse, surrounded by excellent restaurants, architecture practices, advertising agencies and furnishing stores, Ochs und Junior has opened a unique venue – a first for the watch industry. This is the pulsing heart of the Ochs und Junior story, where new concepts are developed, launched, retailed and enjoyed.
On Lucerne's busy Zürichstrasse, surrounded by excellent restaurants, architecture practices, advertising agencies and furnishing stores, Ochs und Junior has opened a unique venue – a first for the watch industry. This is the pulsing heart of the Ochs und Junior story, where new concepts are developed, launched, retailed and enjoyed.
Visitors will not fail to notice the furnishings, which include a four-metre-long table and a vintage Florence Knoll sofa suite. Fortified by a coffee from the restored 1960 Gaggia espresso maker, they are invited by Managing Director Beat Weinmann to discover and understand Ludwig Oechslin‘s innovative mechanisms and try their hand at assembling a watch using original components.
Simple white display windows thrust the Ochs und Junior products into the limelight. They can be bought on the spot. Alternatively, the prospective purchaser can assemble his or her personalised Ochs und Junior, consisting of a combination of functions, dial colours, hand/index colours, strap colours and case materials; the finished watch is then shipped within 6 to 12 weeks.
The Lucerne showroom is thus a key component of the Ochs und Junior venture. With a concept based on small batch production, it offers innovation, production, communication, distribution and service from a single source.
Transparency and personal contact are cornerstones of the company, both in the showroom and via the internet. Ochs und Junior retails its watches directly to a small but growing niche of individualists; there are no middleman mark-ups. Soon to come on stream is a specially developed webshop.
Opening hours:
Tuesday to Friday 10h00 to 12h00 and 14h00 to 18h00
Saturday 09h00 to 16h00
or by appointment
Opening hours:
Tuesday to Friday 10h00 to 12h00 and 14h00 to 18h00
Saturday 09h00 to 16h00
or by appointment
Ochs und Junior: New showroom, Ulysse Nardin as strategic partner
[originally posted by Stefan (nitediver) in News Central ] Ludwig Oechslin’s watches: now at the new Ochs und Junior showroom – with Ulysse Nardin as strategic partner (PRESS RELEASE) Ochs und Junior watches, conceived by the lateral- thinking watch desig...
This sounds great. I am a fan of both
and they should produce some interesting watches.
There are synergies already ...
... so the new Ulysse Nardin "Classico Luna" presented at Basel uses the same moonphase display mechanism as the "Luna mense" by Ochs and Junior. Marcus
Thanks Marcus, I did not know that...
but UN, do they communicate that? Cheers, Magnus
More or less ...
There is no official press release on the Classico Luna yet. Upon asking, I was told that the Luna uses the moonphase mechanism of the Moonstruck. However, the Moonstruck uses a separate Sun indication. Only when looking at the "Luna Mese" I realized that...
Congratulation Ochs und Junior
Looks like a fruitful collaboration is on the rise in the horizon .... Thanks for posting. Faisal