Kong
[Moderator]
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Bedat & Co Basel 2010 Collection Premiere
Bedat & Co is founded in 1996 by Christian and his
mother Simone Bedat. Their first collections were presented in Basel
1997 - the Collections No. 3 and No. 7, and not No.1 if you noticed.
Interestingly
this company uses numeric instead of name to represent their
collection. Perhaps it may have something to do with numerology but it
is definitely universal, easy to remember and pronounceable in all
languages.
Subsequently, Collection No.1 was launched in 2003, No.8 in 2004 and No.2 in 2008.
In
2009, though the stewardship went to Luxury Concepts, Bedat & Co
remains a full-fledged Swiss company with distribution on 5 continents.
For the Basel 2010 Collection in Singapore, the launched date was on 20 October 2010 ( 20 - 10 - 2010).
Was it intentional?
The event location was at the grand, St Regis.
The mood was prepped with the serene sound of the harp and violin.
The 'Embassy & Consulate' conference room was laid out with most of the available models of Bedat & Co...
Executives from Luxury Concepts catching with their guest ...
Executive explaining one of the models to guest ...
About 3:30pm, most guests and media arrived ...
L-R
: Mr Dino Modolo, Director of Creations of Bedat & Co and Mr Frank
Low, CEO of Luxury Concepts chatting with a guest ...
Quick snapshots of the showcased pieces ...
An ultra-thin Ref 878, the brand's first limited edition of 878 pieces.
Just love the cushion-shaped with a simple and straight-forward dial.
Collection No.8 , is a combination of rounded square with a internal circle.
Besides representing prosperity, it is a universal symbol of perfection and infinity.
Ref 878 in gold.
The
crown of all the Bedat watches are formed by two "Bs" which not only
looks like an hourglass but also the digit/numeric "8" which in Chinese
is very auspicious and pronounced as 'fa' signifying "great wealth".
The double 'Bs' is a registered trademark of Bedat & Co since 1997.
The double 'Bs' siglet is used on the crown and also the hour-marker for 8H.
Variations of the Collection No. 8 ....
One of the models from the Collection No. 7.
No.7 takes the form of the rectangular shape and curved out at 3H and 9H.
'7', it is considered the most magical number, sort of like God's number. In Ancient Egypt, it symbolized eternal life.
For Collection 2, it composed of layerings of oval-shapes.
It's a symbol of good Union in Chinese.
The emcee, Ms Elaine Daly ( Miss Malaysia Universe 2003) kick-started the event ...
Overwhelming response for the event ...
Mr Frank Low was invited to say a few words ...
Highlighted
on the points, though Luxury Concepts owns Bedat & Co, it allows
the Swiss team of Bedat & Co to have their independence in term of
creation, design and manufacturing ...
He
also emphasized all Bedat pieces meet the stringent Appellation
d'Origine Swiss Certifiee (Swiss Certified Label of Origin) and carry a
warranty of 5 years against manufacturing defects....
After that, the launch of the 2010 Collection with the Models parading the new seven Lady's pieces ...
With Ref 227 ...
With Ref 228 ...
Ref 228
On the emcee's wrist ...
Definitely at No.8 ...
Ref 828 ...
Ref 828 ...
Ref 882
Before the last of the seven pieces being shown, a few words from Mr Dino Modolo, Director of Creations Bedat & Co.
He
briefly mentioned his design concept of expressing the brand's core
values through its timepieces - "a combination of graceful elegance with
a strong feminine personality, respect for traditional craftmanship and
the love of details and noble materials."
Presenting
the last of the seven pieces of the 2010 Collection with Dino was
Junita Simon, a veteran SuperModel of Singapore with one of Bedat &
Co's Extravaganza pieces - a haute joaillerie timepiece Ref 883.
Joined by Ref 882 ...
The finishing presentation with the three pieces from the Extravaganza line ...
Dino joining the ladies ....
The final presentation - Dino with the ladies and his creations ....
The presentation ended, and guests were invited to stay for their afternoon tea and have a closer look at the timepieces ...
The soothing music came on ....
A pic of the suave - Dino Modolo.
Frank Low mingling with one of the guests ...
Media introducing themselves to the Bedat executives ...
Some guests examining the 2010 Collection on the models' wrists ...
Paul Phua, Regional Head of Business Development of Luxury Concepts explaining to guests one of the 2010 pieces ....
Before the ladies moved out to the tea-area to show the guests the 2010 pieces, some snapshots ....
Starting with Junita Simon piece, the ultra-lux Extravaganza Ref 883 ...
A quick recap of the 7 pieces in the Collection 2010 ...
Ref 883
Ref 827
Ref 227
Ref 228
Ref 828
Ref 882
Ref 881
Last but not least, the attractive cushion-shaped Collection No.8 on the emcee - Elaine Daly ...
Paired with a beautiful purplish croc straps....
One last look of the Ref 878 in stainless steel housing the the
ultra-thin movement ETA 7001 which even the gentlemen could wear ...
The pink gold variation ...
A peek at the solid caseback resembling the dial sun-ray pattern.
Thanks for viewing.
Kong
Bedat & Co Basel 2010 Collection Premiere
Thanks Kong
