MichaelC
[AP Moderator]
22321
Audemars Piguet Boutique in Aspen, Colorado
Friends, I recently made a drive to Aspen to visit the AP Boutique. This point of sale opened the end of 2021. Aspen is a very walkable city, and AP has a great location.
The Boutique has a fair amount of floor space with several nice display cases. As expected, they were far from filled.
Only a few pieces were on hand and available for purchase. One was a very nice 2-tone CODE 11:59. I tried it on but did not get a photo of it.
As is typical of my experiences at various AP Boutiques around the world, the sales associates are excellent. Professional, friendly, and well informed. I met with Leslie on this visit, and we had a wonderful conversation (which explains the lack of photos... we carried on so well, I was engaged in the conversation and missed a few photo opps).
They did have several Offshores on hand, but they were not for sale, production pieces. Here is what I think of as the Gulf Offshore, very cool on the wrist:
And a piece I was surprised to see (again not for sale), a 16202ST Royal Oak:
And a piece I was surprised to see (again not for sale), a 16202ST Royal Oak:
Part of the conversation centered on how new clients are able to purchase such pieces. Relationship building - you have heard this before, and that is how you start down the path of becoming an AP owner when working with a brand owned boutique. With this location being relatively new, it is a great place to start for new fans of the brand.
Audemars Piguet Boutique in Aspen, Colorado
Friends, I recently made a drive to Aspen to visit the AP Boutique. This point of sale opened the end of 2021. Aspen is a very walkable city, and AP has a great location. The Boutique has a fair amount of floor space with several nice display cases. As ex...
I think of it as the "Gulf" Offshore for the oil company
The colors are similar. Regardless, it has a very unique appearance.
Cool! Will definitely visit the next time I'm in Aspen...
Although I'm a terrible skier! I landed on my bum pretty hard earlier this year when I went skiing in February! Glad to see they have nice pieces one can try on!
I prefer the mountains in the summer to be honest.
Something special about that mountain air!
I'll have to try it sometime!
Makes sense. In the summer, the beaches are crowded with humans!
Relationship building …
As in buying the Code first to unlock the door? Is the 2 tone Time only or Chronograph? I guess I can also call the store. Thanks for sharing this info on the new place.
No, I think as in picking up the phone and calling in,
Having a conversation with the associate that answers, and letting them get to know you a bit. Sort of the "big things have small beginnings" approach. The CODE 11:59 I tried on was time only.
Thanks for the post MichaelC!
Always good to see new boutiques open to expand the presence of the brand to new collectors. Cheers Peter
Absolutely Peter, I agree.
Lots of visitors to this city and an opportunity to make a connection.
I loved it on my wrist.
Long term, it will be one of the unique APs we look back on, no doubt about it.