Last week a new pop-up store opened in Brussels. Always nice to see but even better when it's one of my favorite brands . Zenith It's a collaboration between Degreef 1848 and of course Zenith. As you can see the store looks pretty from the outside but what immediately got my attention was the sound
Last week a new pop-up store opened in Brussels.
Always nice to see but even better when it's one of my favorite brands …. Zenith
It's a collaboration between Degreef 1848 and of course Zenith.
As you can see the store looks pretty from the outside but what immediately got my attention was the sound …
When you walk by the store you hear a strange ticking sound …. probably strange for a lot of people
but watch enthusiast like us immediately recognizable as the sound of a movement. And not just any movement but the sound of the legendary El Primero.
Not to loud so not annoying but loud enough to get your attention
As you can see there are 2 big photos left and right from the entrance. Both showing an 'open' El Primero
You can't see it on the pictures but these watches are partly a picture and partly a movie.
The movement is a video showing the ticking / running of the El Primero
an eye-catcher !
And may be the best part …. if you had plans to buy a Zenith in the near future …. This Zenith pop-up store offers you a magnificent gift.
People who buy a Zenith between today and end of december 2014 get a FREE visit to the Zenith manufacture.
Not only entrance to the manufacture but the whole arrangement
Small groups will be invited …
The tour starts in Brussels airport, your flight tickets will be taken care of. Once arrived in Geneva a Zenith car or minibus will pick up the group for a trip to the manufacture. Food, drinks, transport, flight tickets …. all arranged and payed on behalf of Degreef / Zenith
An opportunity no to miss.
I visited the manufacture 2 years ago and believe me, it is a must see.
Now some pictures from this pop-up store
Like said, these are gorgeous, they really make the El Primero sound and you see the 'open' balance running all the time
inside
flat screens showing videos ( Felix Baumgartner's space jump, Zenith movements and watches, …)
nice BIG ( 32kg) EP movement
some watches of course
I did not take pictures from specific watches but all watches we know are for sale ( even a Christopher Colomb )
3 BIG wall clocks … for the bigger wrist LOL … a bit over 30 cm
Really nice and well made
Must have one in my house
this is really magnificent it's a big wall , I guess 2 meters heigh and 5 or 6 meters long. showing the Zenith manufacture. I fact it's like a huge led frame. Superb to see this in the dark !
This message has been edited by Bruno.M1 on 2014-11-22 08:57:40 This message has been edited by Bruno.M1 on 2014-11-22 08:58:08 
