
K-Lo's original post sparked a vital discussion among collectors about the evolving landscape of independent watchmaking. The thread delves into the implications of WatchBox's strategic investment in De Bethune, exploring the delicate balance between financial backing and brand autonomy. This article synthesizes community insights on how such partnerships might shape the future of beloved independent brands.

but he is an employee of a company which sells watches (old and new) and owns a major stake in this watchmaking company. So Iβm not surprised. At least heβs always been passionate about DeBethune. When he was told to push Journe, he always made it clear that he was doing it begrudgingly.
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Imagine if WB bought Jacob & Co....
I am a spokesman, after all. I also try to make clear my true passions and separate that from the sales pitch. Journe is a brand I respect without loving it -- along with several others -- but DB is where my heart lies. This just worked out really well for me from a corporate perspective. Best, Tim
Last night and most of today, I was roving on the floor just meeting folks. This morning, I launched the new Dream Watch 5 Tourbillon on my YouTube channel, so I made myself available to answer questions about that. I decided to spend some time explaining DB while flying the flag at the WB booth for a few minutes. I'll be on tomorrow's "steel watch" discussion panel if anyone is around and wants to say hi. I'm fortunate that my company doesn't make any specific demands regarding where I spend my
Being able to just walk up to the DB display and start sharing watches is what I'd call a "good day at the office." The military and finance weren't nearly this much fun. Best, Tim
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