Seiko

Explore the challenges Grand Seiko product managers face in creating new models while maintaining brand identity. Cazalea discusses design constraints and innovations.

Explore Seiko s pioneering innovations in professional dive watches, from the 1965 62MAS to the first computerized diver s watch. A comprehensive historical guide.

Explore the 2019 Seiko Prospex LX line, the brand's top-tier sports watches. Learn about the design evolution, Spring Drive caliber, and new boutique strategy.