Rolex Watches: Core Memories and Community
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Rolex Watches: Core Memories and Community

By onewaycollecting · Jan 6, 2024 · 21 replies
onewaycollecting
WPS member · Rolex forum
21 replies2083 views3 photos
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In a captivating post, onewaycollecting shares a deeply personal memory of how a prominent Rolex crown on a building in downtown San Jose, Costa Rica, ignited a lifelong passion for watches. This evocative account invites readers to reflect on their own formative experiences with luxury timepieces, highlighting the enduring power of brand imagery and childhood wonder. The author's journey underscores how early encounters can shape collecting interests for decades.

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As I child, I used to visit the center of my city. There was a particular important building where one of the most important radio stations used to go. From there many important news came out. Called the ā€œesquina monumentalā€ or ā€œmonumental cornerā€ (because monumental was the name of the station.

Why is this relevant? Well, there was a jewelry that happens to be the Rolex AD, and used to have a big Rolex crown on the side of the building. I always wondered about the crown, used to love that symbol, I remember asking my parents: what’s that? And the answer was: well it’s a watch brand, the best watch brand in the world! And since then I was obsessed with it. I was maybe 6 years old. And the love continues.

Here are some images I found about that corner, these images are before my time, couldn’t find any around my childhood but even better. Now the place looks very different and the AD left this location and moved to a boring mall, but memories stand still.

Do you have any memory like this? I love looking at vintage photos or ads related to Rolex (I collect a few).

Anyways have a good weekend, and almost forgot to mention this photo is from San Jose, Costa Rica.











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AR
ArmisT
Jan 6, 2024

I appreciate historical views of specific sites, especially if there are memories/events tied to those sites. By chance, do you know what year each of these photos is taken?

ON
onewaycollecting
Jan 6, 2024

So the black and white photos were tied to an article that makes a reference to ~1983. While the colour one is ~1994 (very close to the time I probably saw this the first time).

AR
ArmisT
Jan 6, 2024

I was initially thinking the b&w were from the 70’s. I’m sure the area looks very different now.

HO
hora12reborn
Jan 6, 2024

and you bought yourself a Rolex watch. The simple but effective crown logo made a longlasting impression.šŸ˜€

AM
amanico
Jan 6, 2024

Superb post, by the way. I don't have any photos of Rolex AD from that era. But I still have fond memories in Paris, or in Andalusia. Oh yes, that was another era, an era where the gates were open, you could buy a watch and you were treated like a client, not like a wallet or a cow ready to be milked. As for some vintage ads...

LI
LiftAngle51
Jan 6, 2024

A Rolex shop where a Rolex shop has to be, in the middle where all happen. Why much AD’s put boutiques in boring malls is boring. I did buy a watch in a mall, but also at boutiques on locations where they should be. The mall where i was was a bit different, because it has a long history in Berlin. But in my childhood, i was with my parents in boring malls to buy a Casio watch. They never say, Casio is the best watch in the world, and i never collect Casio ads and magazines. My parents ignored Ro

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