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WTWTStyle's original post sparked a vital discussion among collectors about the allocation process for MB&F's highly sought-after M.A.D.1 Red. This article synthesizes community insights into MB&F's approach to fairness in distribution, a topic of increasing relevance in the luxury watch market. It explores how independent brands navigate immense demand while upholding collector trust.
I'm under the impression that there were only a VERY SMALL number of people who refused the allocated watches. More than expected decided to exercise the purchase option. Thus, perhaps, I would guess only a couple hundred to a few hundred pieces would be allocated to the drawing. Nevertheless. MB&F and even its new sub-brand M.A.D. Watches are both tiny manufacturers. M.A.D. Watches' products are actually assembled by the MB&F watchmakers! Even though it's really a modified Miyota moveme
All joking aside, as I know that the MB&F team struggled and really wanted to figure out a fair way to execute this project, I do have to say this is a fair system. Unlike the system at Rolex, which goes to whichever customer is going to buy more jewelry from the jeweler, this is a fair way to ensure everyone has a chance to get a watch! I know that they probably have 20,000 sad customers but don't worry! You'll be able to get this watch eventually!
Almost to be expected I guess in today's market.
I think it shows a great attitude and a huge amount of class to contact all even if they have not been successful in being allocated a watch and find even the way the let you know with "We regret to inform you the draw has not been favourable to you" shows real respect to their prospective or current customers. This is something missing now a days from so many of the big houses where they are doing you a favour by letting you buy models you don't want to get what you do. Marc
Unfortunately not one of the lucky allocated . Still i believe this is a very fair way to go VS what is done in most of the other big brands for new comers. In the same spirit i have appreciated a lot the CZAPEK communication saying that they are closing the orders for their sports watches for 1 year to absorb the backlog without creating several years of waiting list. AP, PP, Rolex and other should take some inspiration.
AP, ROLEX always have a long waiting list, sometimes over 7 years. I don't think I can wait 7 years just for a watch with mass production.
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