MB&F New Release: Latest Horological Machine

Key Points from the Discussion

• MB&F's M.A.D. Watches, despite using modified Miyota movements, are assembled, tested, and quality-controlled by MB&F watchmakers, highlighting the brand's commitment to craftsmanship even in its more accessible sub-brand.
• The M.A.D.1 Red allocation system, which involves a drawing for a limited number of pieces, is considered a fairer approach compared to the allocation practices of larger brands that often prioritize customers with extensive purchase histories.
• MB&F's communication, even to unsuccessful applicants, demonstrates a high level of respect for its customer base, a stark contrast to the perceived lack of transparency and customer service from many established luxury watch houses.
• Initial production for the M.A.D.1 Blue was 450 pieces, with discussions suggesting a similar 'couple hundred more' for the Red version, indicating a controlled, limited production strategy to manage demand.
• The long waiting lists, sometimes exceeding seven years, for mass-produced watches from brands like AP and Rolex are a point of frustration for collectors, making MB&F's transparent allocation system more appealing.