Fleming Series 1 Watch New Release

India Whiskey Charlie · 2024-03-11T17:38:25Z

Explore the Fleming Series 1, a new independent watch brand. WatchProSite collectors discuss its collaborative model, design, movement, and value proposition.

India Whiskey Charlie's original post introduces the Fleming Series 1, a new independent watch brand generating significant discussion among collectors. This article delves into the community's initial reactions and expert analyses of the brand's unique collaborative approach and design philosophy. Readers will gain insight into the critical factors discerning collectors consider when evaluating a new entrant in the luxury independent watch market.

Key Points from the Discussion

A key point of discussion for new independent brands, especially at higher price points, is the absence of a single watchmaker behind the brand, a model that some collectors find less appealing compared to traditional ateliers.
One of the brand's founders, 'waitlisted,' actively participates in the forum, offering to show prototypes and discuss the brand's philosophy, emphasizing that taste is personal and welcoming engagement from the community.
Some collectors find the Fleming Series 1's design, finishing, and movement to be competent but lacking a distinctive personality or 'special' quality, especially given its aggressive price point for a new brand.
A detailed observation noted that the guilloché 'swirl' on the sub-seconds dial could be oriented in the opposite direction, a minor aesthetic point but indicative of the meticulous attention collectors pay to design details.
The collaborative nature of the Fleming Series 1, bringing together various experts, necessitates a compelling brand story to justify its value proposition, encompassing brand, design, and workmanship.
Comparisons were drawn to other independent brands like Sartory Billard, Comblemine-dialed brands, and Simone Brette, suggesting that for the price, some alternatives offer more distinctive dials, better finishing, or unique case designs.

The Discussion

Spangles - Dr. Tabby

Mar 11, 2024

Pics from Hodinkee One OCD thought: The "swirl" should go the other way on the sub seconds dial guilloché. Not any sort of bother, but if you stick a spoon into a jar of honey and turn the spoon clockwise, then the swirl will be the opposite way. That's what I did for a custom dial from metalem. Both ways look nice, just an OCD discussion topic!

indignantdenial

Mar 11, 2024

The real question is whether it will stand the test of time as a brand, and just how good their product really is. I think we need people to test it out!

Mar 11, 2024

Personally, I feel like this doesn't have much personality to it, it feels bland & uninspired. The finishing is nice but nothing special. Design is not offensive, but nothing special. Movement is nice, but nothing special. The price point is also very, very aggressive for a new brand. The case, I do like. I can't tell if this is just the pic or if the welds are actually rough: Can anyone tell?

Steve E

Mar 11, 2024

The choice of tantalum is also commendable. Every time I see a tantalum cased watch it gets my attention - something I'd like to try one day.

indignantdenial

Mar 11, 2024

The welds DO look rough. In fact, if we're going by the lights of this kind of pricing...yikes. It's a bit like the Biver: unremarkable.

als1678

Mar 11, 2024

I believe it started with the Schwarz Etienne "Voutilainen" collaboration. Then many others followed suit, Moritz Grossman limited editions, Sartory Billard, Laine come to mind - by the way, all of those are far better value that this proposal. Sartory Billard also offers tantalum cases. Maybe I am too harsh, but I see no reason for excitement ...

Key Points from the Discussion

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