Chopard Mille Miglia 2009 Collection Launch

Kong · 2009-06-28T03:52:55Z

Explore Chopard's 2009 Mille Miglia Collection launch in Singapore, featuring new models, vintage cars, and event insights. See behind-the-scenes photos.

Kong

WPS member · Chopard forum

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Kong's detailed photo report from the 2009 Chopard Mille Miglia Collection unveiling in Singapore offers a rare glimpse into a luxury watch event. His early arrival captured the meticulous preparation, providing a behind-the-scenes perspective often unseen by attendees. This post remains valuable for understanding Chopard's event presentation and the Mille Miglia collection's enduring appeal.

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25 June 2009, Chopard Asia has a cosy gathering to unveil the 2009 Mille Miglia Collection
at the Singapore Flagship Boutique.

Went early to capture the preparation work by the Chopard Team.....

Props and the newly couriered pieces were promptly put up followed by a quick product briefing.

Decorated moving display

A few of the models vintage cars which are still participating in the Mille Miglia Race.

The Mille Miglia labels for the participating year...

Wow! An oil tank

The decorated stand

The door gifts for the guests

This is one nice showcase!

The Decorator snapping her works.

Last check of the presentation materials and then convert the lounge to a small theatre.

The showcase was converted to temporary hold the projector.

Some pictures of the pieces shown ...

2008 SpeedBlack II with accessories.

2009 Speed Black Split Second Chronograph

2009 Chrono SuperCharge with bagutte-set diamond bezel

Chronograph GMT in bracelet

2009 Chrono SuperCharge with peers

2009 Mille Miglia Chronographs (Gold & Steel versions)

Another interesting corner, a watchmaker (who is also the Customer Service Coordinator).
One of the Purists was asking him some technical questions.

By 7pm, most of the guest arrived. Drinks and canapes were served.

7:30pm, the presentation started.

Mr Maxime Labey, Managing Director - Chopard Asia presented
and gave a run down of the Mille Miglia pioneering pieces till the 2009 collections.

Mr Maxime Labey, Managing Director - Chopard Asia

Quizzes were next and interesting prizes were given to guests who provided the correct answers.

A few Watches Seen

The MM piece on Maxime's wrist.

The past and present.

The first Chopard Mille Miglia watch and the more recent Chronograph.

Maxime with the owners of the above two Mille Miglia watches.
Also ardent fans even with the Mille Miglia Race too.

A Titanium Red Mille Miglia.

A nice Minerva

Thanks Chopard Asia for the wondering evening and nice model vintage car door-gift.

Kong

Key Points from the Discussion

The event showcased the 2009 Mille Miglia collection, including the SuperCharged and Speed Black Split Second models, with additional photos provided by the author.
Attendees appreciated the opportunity to discuss watches with fellow enthusiasts and explore other Chopard models, such as the L.U.C Chrono One in steel, which was noted for its attractive pricing.
A collector inquired about the specific vintage car model displayed at the event, wishing to purchase a replica to complement their Mille Miglia Power Reserve watch.
One attendee expressed regret about forgetting to collect the door gift, highlighting the memorable experience of seeing the watches and meeting other enthusiasts.
Discussion extended to other Chopard pieces, including the Lunar Big Date, with one user noting its suitability for larger wrists due to its size (above 41mm) and lug design.
The L.U.C range was recommended for those who prefer more understated watch designs.

The Discussion

Kong

Jun 28, 2009

Some of the pieces were posted here: chopard.watchprosite.com Added 2 models here, the MM SuperCharged and Speed Black Split Second.

axisskin

Jun 28, 2009

great post kong... thx best soeren

Tegis

Jun 28, 2009

But the case feels a bit overworked with all the lines and the screws on the bezel.

flamenco

Jun 28, 2009

Very nice pictures Kong ! Thanks for sharing. What mvt is used in the Speed Black Split Second ?

Kong

Jun 28, 2009

a La Joux-Perret 8721. Kong

ArthurSG

Jun 29, 2009

Nice to finally see the Lunar Big Date in the metal as well.

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Chopard Mille Miglia 2009 Collection Launch

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