Chopard Factory Visit: Beyond Accessories
Manufacture

Chopard Factory Visit: Beyond Accessories

By KIH · Sep 17, 2017 · 23 replies
KIH
WPS member · Chopard forum
23 replies10877 views1 photos
f 𝕏 in 💬 🔗

KIH presents a comprehensive report on his visit to Chopard's Geneva and Fleurier factories, challenging the perception of Chopard as solely a ladies' accessory brand. This detailed account, including a video interview, aims to highlight the brand's serious watchmaking capabilities and superb movements.

23 collectors discussing this on the WatchProSite forumJoin the Conversation →
Gentlemen, and ladies.  This is my report of my visit to Chopard's both factories (and some).  What I again realized was that Chopard is NOT lady's accessory brand, but a serious watch brand.  You gotta see to realize this - seeing how well the watches are made is sufficient.

As always, I will divide my visit report to a few parts:

1. Day 1 - Visit to Geneva Factory (VIDEO INTERVIEW w/ Mr. KFS is included!)
2. Day 2 - Visit to Fleurier Factory
3. Day 2-01 - Visit to Chopard Forum, Qualite Fleurier Foundation, and Ferdinand Berthoud workshop

Also, as a fore-warning, my report is always very long (although it never is my intention..), so please take your time!

Thanks.

Ken

PS: This trip/ visit was made possible by Chopard and Chopard Japan.  Very, very much appreciated.








Key Points from the Discussion

Advertisement
The Discussion
KI
KIH
Sep 9, 2017

Since I entered into the world of watch as a hobby, Chopard has been my favorite, not because of its general brand image, but because of its superb movements/ calibers. Fortunately, I do not indulge myself into those so-called "top brands" shopping, I had not heard of "Chopard" before. Yet, Chopard caught my eyes AS A WATCH BRAND. Soon later when I visited its boutique, I found it also a lady's accessory brand and while I was waiting (to ask for servcing my Chopard watch), I remember feeling rea

KI
KIH
Sep 9, 2017

From Geneva, it takes about one and a half to two hours by car, going up and down the mountain. It was summer, so it's okay, but in winter, I wouldn't want to drive.... But Mr. Scheufele as well as Mr. LaForge who have been accompanying me for two days, DO travel at least twice a month. As for Mr. Scheufele, he drives his own Porsche 911 and stays a night or two every time. Surely he loves car and driving them! The story behind this factory is as following: - First leased just one floor of the b

KI
KIH
Sep 9, 2017

This is the final chapter of my Chopard factories visit. So far so good. But Chopard still had a lot under its sleeve. Have you ever heard of "Chopard Forum" before? I had not. It is an old house Mr. Scheufele purchased and renovated personally, very close to the factory, used for the staff, intern, and maybe some meetings. Mr. Scheufele stays there every time he comes to Fleurier, and interns stay there during their training, etc... Wonderful house, garden, foods.... Wish to stay there for a fe

GE
georgeszaslavsky
Sep 17, 2017

I really like Chopard too not only because they are a manufacture but because their craftsmanship whether dials, movements, case and bezel equals Patek and because alongwith Patek , they still use the micro rotor. One of the few models of Chopard I like was the Pro One and the LUC Chrono One. One again a huge thank you for sharing with us. Very best regards Georges

BO
Bounce781
Sep 17, 2017

Just his week I started seriously considering adding a LUC piece to my modest collection. Your excellent report just strengthened that decision Cheers

MI
MichaelC
Sep 17, 2017

Very happy you got to go there. I have a connection at Chopard and hope to visit one day as well. I had not seen the platinum 8HF before. I thought the first model was titanium, maybe the one you saw is a proto or a new version? Did you happen to see my black one there? It started running horribly slow, as in -45 seconds per day. It has been gone almost 3 months now, should be back soon. I really miss it. Thanks again for your reports, my Friend

Advertisement

Continue the conversation

This thread is active on the Chopard forum with 23 replies. Share your knowledge with fellow collectors.

Join the Discussion →