Marcus Hanke's Baselworld 2011 report on Chopard provides a comprehensive overview of the brand's novelties, focusing on both ladies' and men's collections. His detailed account, accompanied by insightful commentary, highlights Chopard's strategic consolidation post-anniversary and the introduction of significant new models. This report serves as an excellent reference for understanding Chopard's direction in the early 2010s.
Basel 2011 Novelty report Chopard by Marcus Hanke
Last year, the Chopard
company celebrated its 150th anniversary. For that occasion, the
manufacture presented several highly remarkable pieces. It is thus not
astonishing that this year the number of novelties is a bit smaller, or
better: is a consolidation of what had been achieved last year.
In
spite of this, Chopard launched a completely new line of watches for
the ladies: the new model series is called “Imperiale”. This is not the
first line bearing this ambitious name: already in 1994, a very
luxurious collection was called "Impériale" (with some emphasis on the
accent on top of the "e"). The new Imperiale, though, appears sportive,
with its broadsword-like hands even strong, but also very elegant.
While the smaller
models are equipped with quartz movements, the larger ones, with a
diameter of 40mm matching the current trend, make use of inhouse
selfwinding movements. The whole line features a large number of
variants, from a decent steel watch to the spectacular “Full Set”, that
is completely covered with diamonds.
Remaining with the ladies’ collection, we
also saw the new “Happy Sport Oval”, a very beautiful variant of the
well-known Happy Diamond series. Diamonds, set in gold, are freely
floating between two sapphire crystals above the dial; this what made
the “Happy Diamonds” so famous. Above that, the new Happy Sport Oval has
its company logo printed on the top sapphire crystal, achieving a very
three-dimensional effect.
Of some more interest for us are, without doubt, the
gents’ watches, which start with a new edition of the renown “Quattro”.
This watch derives its name from no less than four mainspring barrels,
giving this hand-wound watch a power reserve of nine days. Now it not
only features a bigger case of 43 mm diameter, but also the new design
of hands, that became typical for the modern L.U.C. watch series.
The Quattro shows the power reserve display at 12, and a
pointer calendar at 6, combined with the small second. What puzzled me
in the beginning, were the two seemingly independent date number
registers, printed concentrically around the subdial. However, closer
examination revealed one scale to show only the even number, the other
one only the odd ones.
Whoever expects more classic watch designs
from Chopard, will be surprised at the sight of the so-called “L.U.C.
Engine One”, one of last year’s novelties, which got a new version and
also a new design this year. The Engine One is generally shaped after a
car engine block, and has a handwinding tourbillon and a power reserve
indicator. Thus it is a vivid proof of Chopard’s president, Karl
Friedrich Scheufele, tight relation with motorsports. This year’s
variant of the Engine One features a polished titanium case with a dark
coat, that changes it appearance from dark grey to olive-green,
depending on the angle of light falling on it.
The Engine One with dark coated titanium case ...
... and with polished titanium case
The
wonderful selfwinding chronograph “Chrono One” became a bit more
sportive in expression, partially due to the enlarged case of 44mm. If
you turn around the watch, another special effect is apparent: The
unique shape of the case’s rear part, dubbed “arena” by Chopard, permits
a spectacular side view of the beautiful movement. Similar optical
perspectives, achieved by varying shapes of cases and crystals, could be
found at numerous booths at the fair.
The lack of minute increments on the 30 minutes-counter is a bit weird for an instrument meant to deliver precise measurements
The attractive "arena" view on the movement
My personal favourite of this year, however, is the
breathtakingly beautiful “L.U.C. XP Tonneau”. Being one of the very few
barrel-shaped watches with a shaped selfwinding movement, it is very
decently designed - a class of its own.
Since last year, the entrance ticket to the
L.U.C. series is the model 1937. Offered in steel cases only, it was
deliberately designed very elegantly, to be a “fine watch”, that is a
good company to its owner. The model 1937 (42 mm diameter) is powered by
the inhouse selfwinding cal. L.U.C. 1.010 movement. Being produced by
Chopard's subsidiary, Fleurier Ebauches. This technically conventional
movement has a power reserve of 60 hours, and a frequency of 28,800 A/h.
Compared to Chopard’s standards, it is built in larger numbers and
shall become the base of sportive and ladies' series.
The cal. 1.010 permits Chopard to equip watches outside
the very high-class L.U.C. series with inhouse selfwinding movements,
thus assuring its independence in the business. The movement is
attractive, and receives its decorative finish by hand. The two model
1937 versions currently available have a silver dial with applied Roman
numerals, and a white lacquered dial with printed Roman numerals.
Compard with last year's version of the 1937, the crown was
relocated to the conventional position at 3. In my opinion, this is a
definite gain for the design!
While launched last year already, this remarkable
watch was never officially presented to the press, which is why I am
happy to show it here: the "L.U.C. Tourbillon Tech Twist" with silicon
escapement and a carbon fibre case. It is limited to 25 pieces only, and
absolutely gorgeous with its eight days handwinding movement.
A very special role is played this year by
the highly exclusive Urushi watches: Their dials show traditional
Japanese themes, executed in very old lacquer techniques: a peacock, a
tiger in his bamboo forest, and a jungle scene. Originally, these three
singular pieces were destined for the Japanese market only. However,
shortly before the Basel fair, Japan was struck by a terrible three-fold
catastrophe of a massive earthquake, tsunami and the sequent nuclear
accident. For that reason, the management of Chopard decided to offer
the Urushi watches internationally, and to donate the profit to
rebuilding the stricken country.
Finally, the sports series “Mille Miglia”, too, features a
new model, the split-second chronograph “Superfast Split Second”.
Equipped with a modified Valjoux 7750, the massive (diameter: 45mm,
height: 15.4 mm) watch’s design quotes various stylistic elements and
instruments of classic cars. The pushers and the crown are
rubber-coated. Unfortunately, the chronograph second hands show a very
visible stutter when running, which is typical for the base movement
used. The “Superfast” is limited to 1,000 pieces.
Chopard’s concentration on the segment of ladies’
timepieces is most certainly a very important step towards strengthening
the presence of its good name in this target group. That the gift
basket for us men was not so full this year can be coped with - we still
are busy playing with last year’s toys ...
This message has been edited by Marcus Hanke on 2011-04-20 00:42:41 This message has been edited by Kong on 2011-05-22 10:09:53
Key Points from the Discussion
The challenge of capturing detailed information and high-quality photos during limited Baselworld press appointments often leads to time constraints and the need for better organizational tools like voice recorders.
The author's reports are highly appreciated for their effort and superb photography, with specific praise for the 'arena' caseback and the subtle depth of the gold chronograph dial.
Chopard's discreet donation of profits from Urushi XP sales to Japan's rebuilding efforts was only shared with journalists, demonstrating a subtle and gracious charitable gesture.
The new chrono model, possibly in steel, is particularly captivating due to its seemingly subtle but more three-dimensional dial with greater depth.
The multi-layered date ring on the Quattro model was initially puzzling, highlighting a unique design element that required closer examination.
The new Quattro model does not appear considerably thicker than its predecessor, maintaining a thickness around 15mm, unlike some other brands.
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The Discussion
TO
tom_hanx
Apr 20, 2011
Thank you, Marcus - excellent report!!!
FO
Forsei
Apr 20, 2011
Tks so much for this. Wrt to the chrono one...the 1st pic (above the rose gold piece), is it in steel? The new chrono one sets my heart beating, oh no...the differences though seemingly subtle, but I find them more 3D, with more depth... Also the urushi XP's...exquisite! Are we also doing some charitable works if we do purchase these? Severely poisoned!
MA
Marcus Hanke
Apr 21, 2011
... the problem is that one has so little time, concentrates on the camera settings and lighting, tries to follow the explanations told with the individual models, and everything within about 30 minutes, including setting up the camera (tripod, light tent, etc.), exchanging business cards, etc. This year, I strated with additionally shooting video, but was a bit overstressed by that, have to organize myself better. And, maybe, I will have a small voice recorder, so that I can re-hear the technic
KO
Kong
Apr 21, 2011
for the splendid report! Indeed, you have very short time and have to be on multi-sensory to capture most of the inputs. Have to agree with you the puzzling multi-layers date ring Kong
KO
Kong
Apr 21, 2011
is white-gold, Forsei. Are you referring to the caseback more 3D? It is modeled like an arena Yes, Chopard did not publicise about donation, only to the journalists who attended the Product presentations for the rebuilding of Japan. Will contact you if the pieces are here Kong
FO
Forsei
Apr 22, 2011
For Marcus, i really do appreciate all ur efforts in ur reports, I've read all of them ...and the photos are superb! Kong, tks for ur knowledge and kindly advice always. Yes, the arena caseback is super. Actually I meant the dial of the gold chrono one vs steel. not sure, but the gold versions have more 'depth' and are somewhat more appealing to my eyes. But then again, if it's the gold chrono one, it's prob priced out of my league heh... I didn't know abt the Chopard's kind gesture wrt the urus
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