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MTF provides a vibrant account of Chopard's legendary Agosto 2015 party in Porto Cervo, Sardinia, a strategic location for luxury brands given the influx of affluent holidaymakers. This post captures the essence of Chopard's events, blending high-end watch and jewelry showcases with a relaxed, celebratory atmosphere.
This is it; the famous Chopard August 2015 party in Porto Cervo, Sardinia.
With all those super-yachts moored off Costa Smeralda and mansions of the rich and famous holidaying on this autonomous region of Italy, is it any wonder that Chopard just opened a boutique off the main square?
Anyway, the Chopard parties are ...wait for it...L-e-g-e-n-d-a-r-y! Trust me - I'm a doctor - and I've been to a few 
But not to this one; I'm just posting the photos.....
More fun than you could shake a stick at, the parties serve a couple of objectives. First, it's to have a good time. The summer holidays are a time to relax and recharge for the hard grind back at work for the rest of the year. Despite the economic miracle redeveloping Sardinia since the last world war, it's still just enough of a backwater to chill out at.
The second reason is to show the latest Watch and Jewellery collections to the rich and famous all concentrated in one place.
No matter how rich you are, the slump in Italian property prices after the European economic crisis of 2008 boosted foreign ownership and global jet-set jetted in.
The house prices are rising again.
In the week before the official inauguration of the new Chopard Boutique in Porto Cervo by Robbie Williams, Chopard held their Agosto 2015 Party. CLICK the following URL link to see the new boutique: chopard.watchprosite.com
Let's join as virtual guests at the party....
Chopard Co-President and Creative Director Caroline Scheufele was the hostess with the most-est
I don't really know what watch he was wearing but I'm guessing the gold version of the Chopard Mille Miglia 2014 Race Watch.
It's got the Italian tricolore on the dial....very apt for an Italian party.
Yvonne Sciò joined in with the Woodland theme but where was Stefano Dammicco?
It's all about the cheekbones, dahlings!
That's some serious décolletage.
Jewellery Show Time
Then, came the models like sylphs in the night through magical woodland glens.
The magic of Chopard seduced all with their sensual articulation of the gemmological arts.
You post pictures of the parties and I attend them. I think it is a good allocation of roles. ;) Fx
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