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AnthonyTsai's post from 2012 highlights Audemars Piguet's significant presence at the 66th Annual Tony Awards, marking its fourth consecutive year as presenting sponsor. This engagement underscores the brand's commitment to cultural events and its strategy of associating with high-profile celebrations. The article details AP's sponsorship of the red carpet and luxury Green Room, alongside a charity clock auction benefiting Broadway Cares/Equity Fights AIDS.
New York, NY - June 10, 2012 –The 66th Annual Tony Awards were held tonight and for the fourth consecutive year Audemars Piguet was proud to act as the presenting sponsor of the Tony Awards Red Carpet. For the second consecutive year the company also sponsored the backstage luxury Green Room experience (conceptualized by partnership development firm, Axcess Worldwide) as well as organized an innovative online charity clock auction to benefit Broadway Cares/Equity Fights AIDS.
AUDEMARS PIGUET CELEBRATES BROADWAY'S BIGGEST NIGHT AT
"THE 66th ANNUAL TONY AWARDSยฎ"
World-renowned watch company sponsors the official red carpet & luxury green room as well as organized a charity clock auction to benefit
Broadway Cares/Equity Fights AIDS
Audemars Piguet timepieces were worn by Tony Award nominee Elizabeth Davis ofOnce , Max von Essen currently starring in the Broadway revival of Evita, and Constantine Maroulis of Rock of Ages. Ms. Davis wore the elegant rose gold Selfwinding Royal Oak set with 40 brilliant-cut diamonds, Mr. von Essen wore the stainless steel Selfwinding Royal Oak and Mr. Maroulis wore a rose gold Royal Oak Chronograph with matching Royal Oak cufflinks.
The 2012 Tony Awards Audemars Piguet Green Room's furnishings were provided by FENDI CASA. Additionally, guests to the Green Room received: Monte-Carlo SBM Hotels' black and white photo portfolio of international stars frolicking on the Mediterranean; a pair of customized, high-performance headphones by Beats by Dr. Dre; cocktails by Double Cross Vodka; and a bottle of premium Tequila Aviรณn.
Celebrity guests visiting the Green Room included: Jesse Tyler Ferguson, John Larroquette, Judith Light, James Marsden, Mandy Patinkin, Tyler Perry, and Amanda Seyfried.
Audemars Piguet has teamed up with Broadway Cares/Equity Fights AIDS to create a unique auction off Audemars Piguet wall clocks. The eight one-of-a-kind aluminum wall clocks were displayed along the red carpet and were decorated by the nominees for Best Musical and Best Musical Revival (Evita, Follies, Jesus Christ Superstar, Leap of Faith, Newsies, Nice Work If You Can Get It, Once, and The Gershwins' Porgy & Bess)to represent each one of this season's musicals. A ninth clock was signed by nominated actors attending last month's Meet the Nominees reception. The auction opens from June 13thth through June 25th on leading charity auction site www.charitybuzz.com.
Photos are courtesy of Audemars Piguet
Photo credits for Elizabeth Davis wearing a black cocktail go to Wire Image
ABOUT AUDEMARS PIGUET
Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in the Swiss village of Le Brassus, Audemars Piguet is the oldest Manufacture of Haute Horlogerie still in the hands of its founding families. Perpetuating a legacy based on three fundamental values: tradition, excellence and creative daring, particularly in the field of complex watch mechanisms, Audemars Piguet holds a record number of world firsts. The brand encompasses complex mechanical watches, Haute Joaillerie creations, as well as a line of jewelry. In addition to the 57th Street flagship in New York City, Audemars Piguet has a second boutique location in Bal Harbour Shops, Bal Harbour, FL. www.audemarspiguet.com
ABOUT THE TONY AWARDS
The American Theatre Wing's Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Nick Scandalios is Chairman and Charlotte St. Martin is Executive Director. At the American Theatre Wing, Theodore S. Chapin is Chairman and Heather Hitchens is Executive Director. For Tony Award Productions, Alan Wasser and Allan Williams of Alan Wasser Associates are the General Managers. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2012 Tony Awards. Mr. Weiss will also serve as Director of the 2012 Tony Awards. www.tonyawards.com
IBM, an official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards website, www.TonyAwards.com. Audemars Piguet is the presenting sponsor of the Tony Awards Red Carpet and Green Room. United Airlines is the official airline of the Tony Awards. Avis is the official rental car of the Tony Awards. InterContinental Hotels & Resorts is the official hotel partner of the Tony Awards, sponsor of the Creative Arts Awards and host of the Tony Nominee Luncheon, and Tony Eve Cocktail Party presenting the Tony Honors for Excellence in the Theatre. Nexxus Salon Hair Care is the official beauty partner of the Tony Awards. Royal Caribbean International is the official cruise line partner of the Tony Awards. The New York Times is the official media partner of the Tony Awards.
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