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AnthonyTsai's 2012 post celebrates Team Europe's dramatic Ryder Cup victory, highlighting Audemars Piguet's golf ambassadors' pivotal roles. This article revisits a significant moment in sports history, underscoring the enduring connection between luxury watch brands and elite athletics. It offers a glimpse into how AP leveraged its partnerships to amplify its brand presence through the success of its ambassadors.
On September 30th, 2012 Team Europe won the Ryder Cup against the American Team by 14 ½ points to 13 ½. Throughout the competition held at Medinah Country Club in Medinah, IL Team Europe, led by world number one Rory Mcllroy and composed of three other Audemars Piguet Ambassadors, Lee Westwood, Graeme McDowell, and Ian Poulter, fought hard to retain the trophy on European soil.
Audemars Piguet golf ambassadors lead
Team Europe to glorious win at the Ryder Cup 2012
Inspired by Saturday night's birdie by Rory Mcllroy on the 13th hole, his partner Ian Poulter finished the day with a run of five birdies. Led 10 points to 6 after two days the European Team came back in Sunday's singles matches, mining 8 ½ points out of 12 possible. Ian Poulter who received a wild card to complete the team and always revels in match-play, was the best player of the competition. "It was amazing to see the spirit in that team room on Saturday night," Poulter said. "It just changed. We just felt that there was a little glimmer of hope."
The worlds of golf and watchmaking are interlinked, sharing values such as passion, precision and rigorousness. Audemars Piguet is proud to have teamed up with an exceptional team of golfers passionate about their sport as well as perpetuating the common values through their outstanding professionalism and success in their field. They have mastered their sport and they embody Audemars Piguet's philosophy, "To break the rules, you must first master them".
Audemars Piguet had the pleasure to release the 2nd video of the Defining Moment Series. These videos give Brand Ambassadors the opportunity to talk about the defining moment in their career. In his video, Rory speaks about his first title in a Major, his victory at the US Open 2011.
View Rory McIlroy's defining moment video:
About Audemars Piguet
Audemars Piguet is the last fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies' jewellery-watches, as well as one-of-a-kind creations.
©Audemars Piguet 2012.
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I posted as much here in the past - he really showed his mettle after losing The Masters in the fashion he did. He owned it, did not make excuses, and came back so much stronger. I hope he stays healthy for his career so we can all enjoy the ride seeing how far he can go.
A local commentator said earlier in an interview he cjust ouldn't see how Europe could come back to win it, Well, someone gotta eat his own words now.
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