
BastienB's recent experience with the Audemars Piguet Paris boutique highlights a growing concern among established collectors regarding customer service in the luxury watch market. Despite a significant purchase history with the brand, BastienB encountered a complete lack of response to multiple inquiries for an appointment. This thread explores the potential reasons behind such service lapses and their long-term implications for brands like Audemars Piguet.

until basketball players and rap stars stop buying them by the bundle..
I know it seems frustrating for many people not to get a response on email. Despite my own experiences, I've also tried to setup appointments at AP boutiques around the world using email but with limited success, until recently, I learned that most boutiques and salespeople get hundreds of email requests a day and tons of WhatsApp requests a day. What has worked better is directly calling the boutique (or best just going to the boutique). Yes it's a little more effort and is not guaranteed, but
let's not forget our highly skilled and highly fortunate Middle Eastern neighbors who have made trillions in the oil and gas trade, and 'don't bat an eye' when paying six and seven figure sums of money for a piece of horological art ........
And JCB was the pinnacle! Favorite remains his doling out of extended warranties on TZ. Suckered me to get a Blancpain and a Hublot! Why can't all CEOs be like him? Cheers Peter
I run a few consumer brands with tons of CS volume. We hold our reps and managers accountable using basic KPIs like time to response. I would fire them all if we weren't replying to customers within target. Most of our brands target ~2 hour response times. IMO it's just objectively lazy management.
When you have pieces that sell at retail for only $ that can immediately be flipped to any secondary dealer for street market value for $$$$$$$$$$$ and get a payout IMMEDIATELY- The entity selling it for only $ gets insanely inundated with calls, emails, requests (OBVIOUSLY). So it’s in the money. People are doubling or in some cases quadrupling their investment. Happens even with Nike sneakers! Lines down the block for people trying to make a hundred or two hundred bucks! AP only makes 40k piec
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