Audemars Piguet Paris Boutique: Customer Service Review
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Audemars Piguet Paris Boutique: Customer Service Review

By BastienB · Mar 24, 2023 · 23 replies
BastienB
WPS member · Audemars Piguet forum
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BastienB's recent experience with the Audemars Piguet Paris boutique highlights a growing concern among established collectors regarding customer service in the luxury watch market. Despite a significant purchase history with the brand, BastienB encountered a complete lack of response to multiple inquiries for an appointment. This thread explores the potential reasons behind such service lapses and their long-term implications for brands like Audemars Piguet.

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Hi all,
I wanted to add my name on the list for a new RO model. I live in France, quite far from Paris. I have sent, in the last month, 3 e-mails + one post-mail to the Paris boutique asking for a rendezvous. No answer. Not a single word. 
I emphasized that I am a customer (not from the boutique itself but from AP) : I bought (all new, from an AD, this can be checked by them on my AP account) a RO in full gold, a ROO in gold on a strap, a RO perpetual in gold on a strap, a RO « limited edition » city of sails in steel, etc.
Still no answer.
I understand that, right now, they easily sell everything and can afford themselves to treat customers like this. But I am not sure this is a good bet in the long run. That’s risky anyway. And not even polite.
(On the other hand my experience with PP, VC, Breguet and Ulysse Nardin is excellent.)




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The Discussion
MY
myles721
Mar 24, 2023

until basketball players and rap stars stop buying them by the bundle..

PF
pfang56
Mar 24, 2023

I know it seems frustrating for many people not to get a response on email. Despite my own experiences, I've also tried to setup appointments at AP boutiques around the world using email but with limited success, until recently, I learned that most boutiques and salespeople get hundreds of email requests a day and tons of WhatsApp requests a day. What has worked better is directly calling the boutique (or best just going to the boutique). Yes it's a little more effort and is not guaranteed, but

AU
AuHavrePro
Mar 24, 2023

let's not forget our highly skilled and highly fortunate Middle Eastern neighbors who have made trillions in the oil and gas trade, and 'don't bat an eye' when paying six and seven figure sums of money for a piece of horological art ........

PF
pfang56
Mar 24, 2023

And JCB was the pinnacle! Favorite remains his doling out of extended warranties on TZ. Suckered me to get a Blancpain and a Hublot! Why can't all CEOs be like him? Cheers Peter

M2
m2
Mar 24, 2023

I run a few consumer brands with tons of CS volume. We hold our reps and managers accountable using basic KPIs like time to response. I would fire them all if we weren't replying to customers within target. Most of our brands target ~2 hour response times. IMO it's just objectively lazy management.

EL
ElevenPinkies
Mar 24, 2023

When you have pieces that sell at retail for only $ that can immediately be flipped to any secondary dealer for street market value for $$$$$$$$$$$ and get a payout IMMEDIATELY- The entity selling it for only $ gets insanely inundated with calls, emails, requests (OBVIOUSLY). So it’s in the money. People are doubling or in some cases quadrupling their investment. Happens even with Nike sneakers! Lines down the block for people trying to make a hundred or two hundred bucks! AP only makes 40k piec

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