Volcano's report on the opening of the Audemars Piguet House in Munich provides a detailed look at AP's innovative retail concept. This article highlights how the brand is redefining the luxury watch buying experience, moving beyond traditional boutiques to create immersive, hospitality-driven spaces for collectors and enthusiasts.
"TO BREAK THE RULES, YOU MUST FIRST MASTER THEM" ... and AP has done that recently with a new shopping concept.
Nearly every prestigious watch brand has got some boutiques, but AP has gone one step further - the AP House is unique.
You feel like in the presidential suite of a luxury hotel. The atmosphere is noble, the AP staff are perfect hosts.
The opening ceremony of the AP house in Munich was well attended. Interesting guests, good customers, friends of the brand and journalists in the fields of economy and luxury goods.
For me personally the absolute star guest was François Bennahmias, charismatic company leader and professional entertainer. With the innate sovereignty he led through the evening - at the microphone and with tireless small talk with all guests, flanked and actively supported by the German AP boss, the sales and AP House Manager, the marketing manager, the press coordinator, the event manager and a tireless team of elegant helpers.
The catering was excellent - and the Ruinart champagne was not only ice cold, but always and generously served with a friendly smile.
There were also some great watches. Not only on the wrists of gallant guests of honor, but also in the redesigned showcases.
The AP House has now officially been handed over to its multiple purpose.
It not only serves as a meeting place for watch fans, luxury boutique, city lounge, but also as an event location for interested groups of up to 12 people.
If you have any questions, feel free to contact Martin Sondhof, who is taking care the new AP home in Munich.
Monday to Friday 10:00 - 18:00
Maximilianstraße 35, entrance C (via Herzog-Rudolf Straße), 80539 Munich, Germany
+49 (0) 89 26 20 49 3 00
In any case, I did not only enjoy the evening, but also learned a lot about innovations in shopping concepts and customer service.
Regards,
Hans
