Audemars Piguet Ginza Boutique Relocation Event
Manufacture

Audemars Piguet Ginza Boutique Relocation Event

By KIH · May 17, 2014 · 19 replies
KIH
WPS member · Audemars Piguet forum
19 replies7607 views28 photos
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KIH provides an exclusive photo essay and report from the opening event of Audemars Piguet's relocated Ginza Boutique in Tokyo. This piece offers a detailed look at the new retail space, its design elements, and the special exhibits, including rare museum pieces, presented for the occasion.

Audemars Piguet Japan generously invited watch lovers to the opening event of its re-located Ginza Boutique, which is far bigger and better than the previous one.  Wonderful place to relax and enjoy, while we all can feel and appreciate the weight of the history it has.


New boutique is located in the busy area in Ginza.




Entering the boutique, you see the "bar counter" where there are usually stools and you can look at the screen showing La Brassus.




Behind the screen is like "salon"...







... and very roomy relaxing space....





From the outside....







Under the showcase is artistic stones, like Japanese garden...





One of the watches on the showcase.




Other display cases...




Mr. Jonathan King, CEO of Audemars Piguet Japan making speech to welcome guests.




Mr. William Deuel, Retail Director & Education Asia Pacific.




With Mr. King is the Boutique Manager, Mr. Motokazu Kure.




Some of the watches of the guests.

TWO original 5402ST!








Show cases.
















=======================================================================

And the present for the guests are.....

Something and Offshore catalog.




The wood box says "Mt. Fuji"....




???




Glass shapes like a mountain....




And "AP" logo on the bottom - cool smile




Ah!  Yes, this looks quite like the Mt. Fuji with snow on top, very funny.





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Thank you:
Mr. and Mrs. Jonathan King, CEO of Audemars Piguet Japan
and all the staff of AP Japan and Ginza Boutique.

The guests had a wonderful time - the new boutique is much better than the previous one!


Please read on for the MUSEUM PIECES brought from Swiss for this occasion!

Ken

About the Audemars Piguet Royal Oak Jumbo Ref. 5402ST

The Royal Oak reference 5402ST is recognized as the original "Jumbo" model, establishing the distinctive design language for the collection. This reference introduced the integrated bracelet, octagonal bezel secured by visible screws, and a slim profile that defined the luxury sports watch category upon its release. It represents the foundational execution of the Royal Oak concept in stainless steel.

The watch features a 39 mm stainless steel case, housing the self-winding caliber 2121. This movement provides a power reserve of approximately 40 hours. The case is fitted with an acrylic crystal and offers water resistance up to 50 meters. The blue dial, characterized by its "Petite Tapisserie" pattern, complements the brushed and polished finishes of the case and bracelet.

For collectors, the 5402ST holds significance as the initial series of the Royal Oak. Its design integrity and historical position within the brand's output make it a focal point for those interested in the development of contemporary watchmaking. The reference was produced from 1972 to 1980, with various series designations indicating production batches.

Specifications

Caliber
2121
Case
Stainless steel
Diameter
39 mm
Dial
Blue
Water Resist.
50m
Crystal
Acrylic

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The Discussion
KI
KIH
May 17, 2014

Here are the wonderful Museum Pieces brought from Swiss for the occasion of re-opening of the Boutique. Just wonderful.... 1986 Royal Oak Perpetual Calendar 1924 Minute Repeater, PT case (for Gubelin), extra thin calibar (3.5mm) - so small, amazing 90 years old MR! 1994 Minute Repeater, LE of 150 2000 Grande Sonnerie Table Clock 1957 Travel Clock 1913 Split Second Chronograph 1888 Minute Repeater 1982 Gem-Set Philosophical Watch Single hour hand with rotating bezel indicating "Sentimental noon".

MI
MichaelC
May 17, 2014

You were treated to a wonderful selection of museum pieces as well. Fo me, one of the best parts of your post was seeing the infamous Will Deuel! Will, if you are reading, we miss you here in the US! Hope to see you soon my Friend :-)

KI
KIH
May 17, 2014

.. he is a very nice guy, who were in NY while I was, too, but unfortunately we never had pleasure meeting each other over there :-) Thanks, Michael! Ken

FO
foversta
May 17, 2014

And of course, I wish the best for the new boutique and its staff! Fx

KI
KIH
May 17, 2014

Thanks for coming! Ken

ED
ED209
May 17, 2014

Great post Ken. Thanks for sharing these pics from the new AP Ginza Boutique. It looks so different than when we last visited in 2009. Do they still have the onsite watchmaker at this new location? And it's great to see the pic of Wil Deuel, he's a tremendous asset to AP and a wonderful person to talk to. Regards, ED-209

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