
May, 24th 2012 - Due to differences in company strategy, the Board of Directors and Mr. Philippe Merk, Chief Executive Officer, have decided to terminate their collaboration. The Board appreciates the work accomplished these past years and wishes Mr. Merk continued success in his future endeavours.
May, 24th 2012 - Due to differences in company strategy, the Board of Directors and Mr. Philippe Merk, Chief Executive Officer, have decided to terminate their collaboration. The Board appreciates the work accomplished these past years and wishes Mr. Merk continued success in his future endeavours.

The Board of Directors has nominated Mr.François-Henry Bennahmias to the position of General Manager ad interim. Mr. Bennahmias, 48 years of age, began his career at Audemars Piguet in 1996 and from 1997 he was Assistant Marketing and Sales Manager for Asia-Pacific and Europe.
In 1999 he was promoted to President and Chief Executive Officer of Audemars Piguet (North America Inc.) in New York. Owing to his solid commitment to AP and his dynamic personality, he has developed the brand with great success across the Atlantic.
The members of the Board wish him the same success in his new function and would like to take this opportunity to thank in advance the entire staff for their support.
On behalf of the Board of Directors of Audemars Piguet Holding SA
Jasmine Audemars, Chairwoman Philippe Merk, Chief Executive Officer
I am a bit surprised Mr. Merk will be moving on after a rather short tenure. I am not at all surprised at Francois-Henry Bennahmias being appointed to the GM position. His accomplishments as the CEO of APNA are tremendous.
He is a great choice!
Congrats to Mr. Bennahmias on his appointment as interim GM of AP. I still remember meeting him during ThePuristS interview along with Quincy Jones back in 2010. His outgoing and exuberant personality has made everyone take notice of AP. And I'm surprised by the short tenure of Mr. Merk. Nevertheless I wish him the best of success on his future endeavors. Regards, ED-209
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