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Chopard

Your hope will be realised ...

 


Hi Nico,

Those production figures are solely for Fleurier Ebauches and do not include the LUC Manufacture in Fleurier or the Geneva Manufacture in Meyrin.

And in fact what Fleurier Ebauches will allow is an increase in quality and a greater degree of independence from outside manufactures. Even so, I was impressed with the amount of hand finishing that was occurring here. You expect (and do) see that at the LUC Manufacture, but at a higher production facility I was pleasantly surprised.

There will be a lift in quality and a level of exclusiveness in the lower end of the Chopard range that I know the company are very proud of.

Andrew

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12 Comments view entire thread 

A visit to the Fleurier Ebauches Workshops

 
By: AndrewD : March 20th, 2013-02:45
Fleurier Ebauches provides further evidence that Chopard intends to be a powerhouse in Swiss watchmaking. Not content with just producing hand-made exotica in the L.U.Chopard range, Chopard established Fleurier Ebauches in 2008 to produce a greater number...  

Thanks for the visit, Andrew. Which raises a question and a hope;

 
By: amanico : March 20th, 2013-04:53
Well, the question is the hope, as I thought Chopard made more watches per year, and I hope that they will still maintain this level of quality, even if the production is 3 times more important. Best, Nicolas.

Your hope will be realised ...

 
By: AndrewD : March 20th, 2013-18:45
Hi Nico, Those production figures are solely for Fleurier Ebauches and do not include the LUC Manufacture in Fleurier or the Geneva Manufacture in Meyrin. And in fact what Fleurier Ebauches will allow is an increase in quality and a greater degree of inde... 

Nice to see them growing the line

 
By: aaronm : March 20th, 2013-06:52
I'd love to see them reduce the dependence on commodity movements... thanks for the report A

That's definitely the strategy here

 
By: AndrewD : March 20th, 2013-18:49
Thanks Aaron, That is definitely Chopard's business strategy and I am very impressed with it. They pay careful attention to all areas of their product range. Andrew

Well....

 
By: aaronm : March 21st, 2013-15:03
SFWIBW points out that they have essentially nothing in the ladies range with anything but bog-standard ETA, and it's 90% quartz.... a area ripe for improvement! A

SFWIBW = She for whom I buy watches?

 
By: AndrewD : March 22nd, 2013-03:27
The focus of Chopard mechanical watches do seem to be the men's line. I'm sure they know their female customers well, but a move into a small ladies watch mechanical movement made in house would seem possible now. Andrew

If they can do it....

 
By: aaronm : March 22nd, 2013-07:32
with more jewels then diamonds, I know one customer will be happy A ps and yes, you got the acronym exactly

An update, favourable to ... :-)

 
By: Kong : March 28th, 2013-08:31
Hi A Not sure if you wish to keep it to yourself or tell HER :-) Chopard has Imperiale Watches (Gold and Full pave set ) with the Fleurier Ebauches movements. The 40mm gold time-only Imperiale are with the Chopard 01.01-C movements while the 40mm Full pav... 

Thanks. Just wait until ...

 
By: AndrewD : March 20th, 2013-18:51
... I show you inside the L.U.Chopard Manufactures. You will be more than impressed. This is a company that really takes their watchmaking seriously. Andrew