americano,
Why would you fall into that trap?
You are not alone. They are a victim of their own success.
Chopard has been a Watchmaker for 155 years since 1860 and a Jeweller for only 30 years since 1985.
No doubt, their shiny meteoric rise with jewellery in only 3 decades has resulted in success on the Red Carpet and the addition of perfumes and accessories.
Even so, both the Ladies and Gents divisions report the majority of CHOPARD sales revenue is still from watches.
Read the Brief History of Chopard Watches and Jewellery Part 7: Production Sites
Also, don't miss Part 10: Noblesse Oblige for some background about the bling.
Regards,
MTF