Chopard

Chopard represents an amazing story of innovation, inspiration, growth, and rejuvenation. The company reflects the story of the Swiss watch industry. Technical excellence, artistic vision, resilience, international actors and customers.

Patek may be more prestigious. Rolex much larger. The conglomerates have the muscle and are to be feared. However, these smaller independent family companies represent an important part of the industry. I expect these mid-tier players to provide leadership in the future. 

This book is meant for the coffee table. There are stunning photographs and lots of praise for the Scheufele family. Yet, there are many insights and a few amusing anecdotes. The author had access to Chopard's museum pieces.
Recommended for Chopard fans; and anyone looking for an understanding of the mid-tier Swiss industry where personal leadership matters. 

To appreciate the magnitude of the Scheufele achievement, look at the technical movements launched by Chopard from their manufacture since 1996. Consult the chart in this article,

www.watchprosite.com 

 
The Calibre 96 series was launched in 1996. An automatic movement just 3.3mm thick, it  included twin barrels and 65 hours of power reserve.

IMO, Chopard is that rare entity where the company is strong all along its price points. From the SS XPS 1860 ($8,400) to the compact Quattro (Geneva Seal and 9 day power reserve), to the @$50k watches where the finish is almost as good as Patek for a fraction of the price. 

Then, there's the 8 HZ chronometer, the LUC 150, and the Full Strike.

www.ablogtowatch.com 

 
I'm happy to publish this precis in watchprosite. Clearly a site for high-end enthusiasts; educated, experienced and with an appreciation for aesthetics.

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