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SalonQP 2017: CHOPARD Behind the Wheel

 

Dear Chopard forumners,

Thanks to Gaelle Moatty and the Chopard GB Team.

I was looking forward to Chopard at SalonQP 2017 in London but they no longer have a exhibition stand.

Like many major brands, they have pulled out as exhibitors.




Porsche Speedster 956


Three watch brands with German-speaking associations were still featured at the 'Behind the Wheel' exhibit: Chopard, Montblanc, and IWC.

This special exhibition explored the intrinsic relationship between the worlds of watchmaking and motoring.




CHOPARD Behind the Wheel SalonQP 2017




Porsche Speedster 956

CHOPARD Behind the Wheel SalonQP 2017




Mille Miglia 2017




Mille Miglia 2017


Chopard sponsors motorsports like the Mille Miglia, Grand Prix Historique de Monaco, Moscow L.U.Chopard Classic Weekend Rally, Dubai Chopard Classic Rally and Haciendas Classic Chopard Rally.

Chopard even sponsored a team on the 2016 Peking - Paris Rallye.




Chopard Grand Prix Historique Monaco 2014




Chopard sponsored team in Peking-Paris Rallye


Chopard Exhibit


The Chopard exhibit focused on the range of Mille Miglia souvenirs presented to all drivers since 1988.

Read about the 1988 - 2013 range in a previous report HERE.

Also a top pick review of Chopard Mille Miglia watches until 2013 HERE.




CHOPARD Behind the Wheel SalonQP 2017




CHOPARD Behind the Wheel SalonQP 2017




CHOPARD Behind the Wheel SalonQP 2017




CHOPARD Behind the Wheel SalonQP 2017




CHOPARD Behind the Wheel SalonQP 2017


Best in Show

Finally, here is the most desirable CHOPARD Mille Miglia Classic XL 90th Anniversary on display.

Inside is a high grade, modified (dateless), L.U.C manual-wind chronograph movement with Geneva Seal certification.



CHOPARD Mille Miglia Classic XL 90th Anniversary


Chopard likens this to the racing practice of shoehorning a supercharged engine into a stock car body.

The movement first made an appearance in the L.U.C 1963 Chrono PuristS steel edition, as seen frequently on Mr Scheufele's wrist.




Chopard Karl-Friedrich Scheufele and Jacky Ickx at Dubai Classic Rally

Check out the black dial watch in the Dubai Classic Rally photograph above.


Pre-announcement

Don't miss an upcoming article about Chopard Fly-back Chronographs....


Regards,
MTF



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