Since my first visit at the Boutique here the staff seem to have been extensively educated on the watch portion of the business, so there are no issues in that respect - at least not in Vienna 
I have always happily worn mine, irrespective of what people could or do think. It has another advantage, though - it is very much under the radar and attracts much less attention of the unwarranted kind - which can be quite beneficial in certain situations / geographies / business areas 
And people who know watches recognise it well enough anyway.