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Chopard

I'm re-reading this again and am puzzled why Chopard does not

 

use the LUC as a marketing thrust for such a high profile event.  Yes I know perhaps Chopard has built an alignment with motor sport through the Chopard Mille Miglia range but I am just thinking this will be another good, very publicized platform with potential high end watch owners to position LUC correctly in the minds of prospective owners.

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