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Cartier

Thanks a lot SJX!

 

I think that a lot of people appreciated a lot this display at the SIHH. It was really nicely made.

Thanks a lot for the report!

Fx


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A look at the Cartier Tank historical window display

 
By: SJX : September 1st, 2012-01:39
At SIHH 2012 visitors to the Cartier booth were treated to a comprehensive display of historical Tank watches, arranged chronologically in display cases that even had miniature props. A condensed version of the display is now on show in Singapore at the C...  

Thanks a lot SJX!

 
By: foversta : September 2nd, 2012-00:43
I think that a lot of people appreciated a lot this display at the SIHH. It was really nicely made. Thanks a lot for the report! Fx

I was hoping Cartier would do a travelling exhibition of the Tank showcases

 
By: SJX : September 2nd, 2012-07:56
But unfortunately that won't happen due to the logistics of bringing the vintage piece around. - SJX

Thanks for the Report..

 
By: Roni M : September 2nd, 2012-10:00
In this day and age not sure what issues they would have with logistics that can't be overcome and I think it is part of the effort required in reinforcing the brand's DNA. Such short sightedness is sad. Roni

For the same reason why museums don't loan their pieces...

 
By: SJX : September 2nd, 2012-19:52
insurance, safety of the pieces, manpower (they have to be hand carried by Cartier staff). Not insurmountable issues but still I understand the problems, after seeing first hand how the Cartier Time Art show in Singapore was set up, and then packed up. - ... 

Agree but..

 
By: Roni M : September 3rd, 2012-19:40
If you want to establish credibility as a manufacturer of fine timepieces (which I believe is an objective) then these are costs that they have to bear. A lot of collectors still view the brand as a jeweller first.Leveraging on the heritage as a watch mak...