Review-Bulgari: The Gefica Bi-retro: Old and New

Jun 24, 2010,13:54 PM
 

A quick comparison of the original Gerald Genta Gefica Bi-retro and the new version by Bulgari reveals some minor changes that make a prominent overall impact.  The new Gefica, which was unveiled at Basel this year and likely available in the fall, sports the same characteristic bronze case and titanium beading around the case and crown as the original one.  The variations lie solely in the dial.  By tinkering with only one part of the watch, in this case the dial, and leaving the most characteristic parts, the case and crown untouched, Bulgari was able to preserve the DNA of this unique Gerald Genta watch. 

 

 

 

 

 

 


Photo courtesy of Dr. Bernard Cheong

 


    

 

 

In Bulgari’s re-design of this watch, they kept the layout of the dial exactly the same and simply changed the look of the individual elements.  They retained the multi-leveled dial but differed the coloring slightly.  The original Gefica has a striped bronze colored base whereas the new one has a more uniformed look with an all black dial.  The two-toned dial in the original gives the watch a more dynamic look.  Bulgari’s version however, achieves this as well with greater subtlety by varying the textures between the base and retrograde bands.  Slight contrast is still achieved with the smooth, reflective surface of the base alongside the bead-blasted matte finish of the retrograde bands.  The overall result is a cleaner look on the new Bulgari Gefica. 

 

 

 

 


 

 

Another altered element was the line of small minute indices which was moved from the outer edge of the central base dial to the inner edge of the large retrograde display.  The same holds true for the markers under the date retrograde.  Bulgari moved all the ticking marks off the base dial to enhance the cleaner look they were trying to achieve. 

 


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 By: AFSG : June 26th, 2010-19:25
What a terrible re-design... No doubt it will do well but it strikes me as a dumbing down on the orginal with so few design cues and originality as to make it visually bland. Uninspiring and dull.