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Bulgari

Bulgari servicing

 

We asked this question to Mr. Guido Terreni, Bulgari's Managing Director of the Watch Business Unit a little while back and got this response from him:

PPRO: With brands placing increased emphasis on SAS (Sales After Service), in general what is the average turnaround time for a watch being sent in for repair/service?  2, 3 or 4 months?  Have you made efforts or progress in decreasing the turnaround time within the past couple of years?  What is the most common reason for a watch being returned for repair?   

Mr. Terreni: "After Sales has a growing importance in the relationship with the clients. It is a loyalty builder that can generate a positive word of mouth among the watch community, but also a strong disaffection in case of a bad experience.

Bulgari is structured with an After Sales Service network that is local and central. Some repairs are performed quickly locally, such as a basic maintenance, some more important can need to be sent back to Switzerland in the Central Service center. The lead-time depends on the complexity of the maintenance, its repair location, the aging of the watch to be serviced (vintage or current production) and the speed of the final client in approving the estimate done by the watchmakers. On an average basis, we are under 2 months from the estimate approval and this is an improvement of around 30% vs. two years ago.

For the sake of the statistics, 95% of the repairs done centrally are delivered within the announced date and the service is under warranty for one year. The returns on this activity are under 3%."   

I would imagine that cost depends on what needs to be serviced.  If you need more specific information, I would suggest calling up your local Bulgari boutique and ask them directly.  Hope this helps.

 

 

This message has been edited by pingtsai on 2011-01-22 14:18:03

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