To me it says quiet, Old World good taste -- perfect for a stroll in the Faubourg Saint Honore or lunch at the Ritz in San Francisco. Perhaps less so for the Grand National Rodeo in San Francisco (another or our pastimes). Also, like many of the Breguet designs, it's simple and straight forward, but not so much so as to be plain or without character. It is simple without giving up its personality.
Regards,
Frank