Audemars Piguet

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I’m Starting to Feel a Bit Guilty. Or: What Does It Mean to Wear a Watch for 41 Days Straight?

Dear friends,

I recently had the pleasure of acquiring a stunning Audemars Piguet Royal Oak in black ceramic. After wearing it for 41 consecutive days, I’ve realized just how special this timepiece truly is.

Spending this much time with one watch usually exposes its flaws - or its brilliance. In the case of the Royal Oak, it’s been nothing but a joy. The ceramic feels like a second skin, the finish is flawless, and it’s as at home with a t-shirt as it is with a suit. It’s become more than just a watch; it’s part of my daily life, my style, and my story.

1st day:



7th day:



41st day:




But here’s the kicker: I’m starting to feel a bit guilty. I have some truly remarkable pieces in my collection that I love wearing, but right now, I just can’t bring myself to take off the Royal Oak. So my other watches, which I absolutely adore, are gathering dust. The Royal Oak has me under its spell, and while I know I’ll eventually rotate back to the rest of my collection, for now, it’s firmly stuck on my wrist.

I’m curious: have you had similar experiences with one of your watches?

Best,
Thomas