Audemars Piguet

dxboon
[Elite User]
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Good design, is good design.

I faced your concerns head-on when I reviewed the AP ROO Montauk earlier this year.  As I said then, iterations like the Montauk will come and go, with some variations on color, material, or slightly modified features being more/less successful than others, but the core design elements of the Offshore are compelling, in my opinion.  Like an Eames Lounge Chair, the Royal Oak Offshore isn’t going anywhere.  You may hate the design; you may love it, but I have to believe that anyone who enjoys watches, enjoys machines, enjoys design, can’t help but react to the watch on an intellectual or emotional level in some way.  To me, that’s good design at work.

Some people will fault AP for exploiting the ROO in every conceivable way, but I can't.  I'd like to see to what extent their designers' imaginations can take the watch.  Also, from a business standpoint you'd have to be vying for the corporate version of the Darwin Award to make the decision at this point in the ROO lifecycle to get rid of the collection.

The beauty of this hobby is that there is literally something for everyone, so why not let AP (or the various other brands who face similar criticism for creating too many limited editions) try to please all the people, all of the time.  It's an impossible task, but as an enthusiast I'd prefer to reap the benefits of watching AP try.

Cheers,
Daos