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Audemars Piguet

buying watches is like buying cars....

 

buying a watch for investment purposes is like buying a car for investment purposes. the only chance you may have in seeing an appreciation in your lifetime is if the item is a super-limited edition today and thus initially only offered to preferred clients. in this situation, others that are not preferred clients but have deep pockets are wiling to pay a premium on the secondary market. once the item is available to the masses, then you will lose any profit margin. based on your budget of $20k and assuming you are a preferred AP client, I cannot think of any models that will fit within that budget and realize a profit in the short-term.

On the other hand, you could simply purchase a ROO that you like and hope that it appreciates in the future and turns into a real collector's item. Worse case scenario, you enjoy a watch made by a top company.

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