Hi, Jon,
I knew I recognized your handle from somewhere, past threads, but I couldn't place where.
I just realized you had asked a question about "the Big Three" and I responded (necessarily briefly; I was travelling in London and Switzerland at the time) and then never got back to that topic/thread.
First, forgive my bad memory.
Second, apologies to leave that topic hanging.
I've taken a quick look at that thread again and if you are still interested, I do feel there is a bit more to add to the subject - nothing that would change any of the points made, just a bit more "historical context."
Keep in mind that "catch phrases" are a product of their times (as are designs; as are brand images; as are...und so weiter)
So it seems a natural segue in this thread.
Knowing the historical context can be helpful, but again, it doesn't change, necessarily, one's perceptions or point of view.
Afterall, Hitler wasn't such a bad guy in 1928...
Cheers,
TM
(apologies to anyone who thinks Hitler is a sacred subject, for good or evil)