Sounds about right.

Feb 19, 2013,23:28 PM
 

Michael, 


Thanks for clearing the air with all the rumors going around. Seems like some people created their own stories. It's always nice to hear fact. 

All the best,

Jeremy 

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With regards to the recent AP price reduction of certain references

 
 By: MichaelC : February 18th, 2013-11:44
Last week I spoke with Fred Martel, VP of sales and marketing here in the US for Audemars Piguet. As you all know, existing references, specifically gold models, have been reduced an average of 15% (some more, some less). The key factor behind this reduct... 

Nice to at least

 
 By: 111forza : February 18th, 2013-12:08
get it clarified by AP thanks

Win some lose some!

 
 By: nautilus : February 18th, 2013-12:27
Thanks for the clarification Michael.

Thanks Michael..

 
 By: moc : February 18th, 2013-14:34
Mo

Thanks for providing the info on the AP pricing

 
 By: ED209 : February 18th, 2013-17:32
Thanks MichaelC on providing the information on the US price decrease. Regards, ED-209

Thanks a lot!

 
 By: pam298 : February 19th, 2013-15:38
Is there anyone can post redutions of each models or product lines? Or, shall AP post it in there web, if they believe it is good move?

Sounds about right.

 
 By: jeremyr : February 19th, 2013-23:28
Michael, Thanks for clearing the air with all the rumors going around. Seems like some people created their own stories. It's always nice to hear fact. All the best, Jeremy

Thanks Michael

 
 By: andrewluff : February 21st, 2013-08:50
It is really great to hear of a brand reducing their prices when necessary! Most use the excuse every time gold or another material goes up or a big change in the exchange rate but I don't think we have seen any other big brands actually make a price chan... 

Actual percentage of reduction

 
 By: pam298 : February 21st, 2013-17:07
What are the actual reduction? If someone can post a list of comparision of the prices, it will be noce. I just checked with Shanghai AP dealer. The rose gold of 15400 reduced from 250K to 239K RMB. In USA, it seems reduced from 33.8K to 31.7K USD. Some o... 

Per the original post here...

 
 By: MichaelC : February 22nd, 2013-06:44
The average reduction on affected models is 15%. Some are more, some are less. I'm afraid it is not possible to post a full list (which I do not even have). I recommend contacting your local AP point of sale, who will be able to give you current prices on... 

applause and kudos to AP for reflecting on economic and market realities.

 
 By: Hororgasm : February 22nd, 2013-16:07
And for thinking. of the consumer and customer for a change....Patek ...learn and quit your high and mighty ways ....and for achange think for your customers ...ditto to Richemont companies best , Horo