Audemars Piguet

I'm in the UK but noticed that the new AP website is currently showing CHF pricing. I was looking at the 15450ST as a model I'm currently interested in and was struck by the pricing disparity between GBP and CHF and I am trying to work out if I am missing...  

CHF prices denote Swiss MSRP including 7,7% Swiss mwst. That’s the lowest rate in Europe. Retail prices in other countries have to account for higher tax rates, other duties, currency fluctuation risk and transport costs. Not to mention good ol’ price dis... 

I have to laugh at '' unscrupulous people''. Who are you to judge.

The definition of an unscrupulous person includes a person who has contempt for laws and rules and it's against UK Customs Law not to declare goods purchased overseas (greater than £390) at the UK border.

CHF prices denote Swiss MSRP including 7,7% Swiss mwst. That’s the lowest rate in Europe. Retail prices in other countries have to account for higher tax rates, other duties, currency fluctuation risk and transport costs. Not to mention good ol’ price dis...