Audemars Piguet

I heard that AP reduced their list prices (particularly their gold case versions) from Feb. I just bought one on January. Can anybody confirm this? Thanks!

looks like a 17% decrease in the USA and 30% in the UK on Gold Models.

For updated pricing. Some references have been adjusted, and some have not.

I would say "slashing"of the prices. The matter is really simple :if such a drastic measure has been taken it must have been dictated by one thing only,the the demand forced such a decision,otherwise not in a million years there would have been reduction... 

I heard from my AD in Switzerland that AP's move is very well planned in that they want to gain more margin out of the rosegold pieces by selling them directly at te boutiques and not through ADs . Typically the boutique doesn't give much discount (0-10% ... 

Hi ... Did I read correctly... Do the ADs actually get it at 70-80% off list price.... As a commoner I'm guessing the best discount an AD offers to a walk-in customer is 20 - 30% off list price... Does that really mean they make 40-50% of the listed price... 

Your assumptions are incorrect. I understand you were reading in to the post above yours, but that information is incorrect.

I bought a rgrc at Christmas, before the drop. Fortunately for me I love the watch and don't have any plans to sell but the fact is if I went to collect it today then it would be 31% less. It's not good business and I expect more from a company like AP. H... 

And I feel for your situation, having recently purchased a gold piece.

Recently purchased gold pieces , AP might provide relief to dealers who can then pass this back to clients......help ease the pain..... :-)

Mo

... this is what i understood that will happen for those that bought a piece lately. That is a super move from AP

I can not image that guy like AP can afford to lose the royalty of their customers. Phil

even for the RG pieces only.