Lange & Söhne rejuvenates its image
The 2018 edition of the Concorso d'Eleganza of the Villa d'Este will take place from the 25th to the 27th of May on the shores of Lake Como. Lange & Söhne will be present for the 7th consecutive year as sponsor of the event and as usual, will give the...
I enjoyed your thoughts, Fx
I have for years wanted a Lange - from the Langematik Perpetual to the Datograph to the Datograph Perpetual to the Lange 1 Lumen - but at this point, I am convinced that my lifestyle will be casual and I do not see a need for dress style watches and so in...
I don't look at these images and conjure a Lange watch-not one.
I agree the brand needs to move forward at this point, and a new (almost "first") advertising campaign would be a great idea. But these images remind me of Monaco Grand Prix posters form the 30s, 40s and 50s (deliberately, I'll bet) and what I see on the ...
Even though captivating images, they are kind of “cliche’ “ in today's communication ..
From hospitality industry to art and design , these “art deco” 1920/30 inspired graphics are pretty presents in today’s advertising industry , and rather popular. Even though I welcome Lange s effort to rejuvenate its message , there is still an air of co...
Hi Mo, I think you have a point here. They may be new for Lange, but quite aged in general.
I also think they do not really fit the image of the brand, which has little to do with motoring excellence, speed performance and fast machines. I'd rather like them to find a modern expression of the traditional watchmaking art they excel in. But this i...
