Bulgari apparently dumped a signifigant amount of Gerald Genta branded watches that have been sitting in the safe. I picked this one up because I wanted a watch with a common ETA movement that I could wear to work. Still had the sticker on it and came with a genta sport instruction manual for whatever reason. This is one of the last designs the Gerald Genta brand released and it seems as if there is some argument if he actually designed it or not. I have no idea, but it seems to me that it's in line enough with his overall creative vision that it's sitting on my wrist. Loving the watch. Now I just need to find an XL Alligator strap because I'm on the last hole and it's a bit tight.