Euroasianstar
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IWC Hollywood bling
Maybe IWC can spend more on stabilizing its design language and increasing their share of in-house movements rather than splurging cash on brand ambassadors.
Looks like a continuation of the George Kern years...more bling, increased volumes, fragmentation of what IWC once stood for. Needless to say it’s the customer who will have to pay more for the already overpriced watches to fund these endorsements
Bradley Cooper is newest IWC Brand Ambassador
At the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador. “We are happy to welcome Bradley Cooper to our exclusive circle of brand ambassadors. With his pursuit of quality and creativity,...
Yay! More famous people wearing watches!
I find it bizarre that this is considered newsworthy - it’s like a press release about a new billboard.
News Central forum is for industry related press releases
and new Brand Ambassadors for the brands fall into this category
IWC Hollywood bling
Maybe IWC can spend more on stabilizing its design language and increasing their share of in-house movements rather than splurging cash on brand ambassadors. Looks like a continuation of the George Kern years...more bling, increased volumes, fragmentation...
