Horological Meandering

Thank you Mr. Perriard for such candid responses to the interview.

May 30, 2007,18:52 PM

I had to re-read some answers several times because I did not want to misunderstand.

"Concord is really clear now. The brand's DNA stands for Modernity; Know-How; Unexpected; Daring; Edgy. We are not a brand with a true watchmaking heritage and/nor tradition."

This is a brutally honest answer from a CEO in a market saturated with overhyped advertising which I would have never expected.

I look forward to the completely new Concord. It is a brave step to "wipe the slate clean" and start over with a brand new product lines in such a short time. Much thought, planning, and passion must have went into such a decision. If the C1 is the first product of all this hardwork, the new Concord team got it right. I am looking forward to C2, C3 and Basel 2008 with much anticipation.

Thank you Mr. Perriard and MTF for an eye opening and interesting interview .

Regards, Mike
This message has been edited by mkt33 on 2007-05-30 18:54:36

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Vincent Perriard May 2007: President of Concord Watch Company - An American Brand from Switzerland

By: AnthonyTsai : May 28th, 2007-20:56

An American Brand from Switzerland: PuristSPro talks to Mr. Vincent Perriard, President of Concord Watch Company by Melvyn Teillol-Foo © May 2007 Concord Watch Company S.A. was founded nearly 100 years ago in Bienne as a manufacturer of high-quality watch...

Concord new products

By: MTF : May 29th, 2007-22:26

www.watchprosite.com Click for Prof Hanke's Concord C1 preliminary report Following Marcus Hanke's Basel Tasting Notes part 4 in which, he notes that Mrs Hanke liked the new Concord C1 ladies' watches, I rushed off to check with the current Mrs MTF. I pri...

It is a question of marketing strategy....

By: Dje : May 31st, 2007-03:23

Thank you Mr. Perriard for such candid responses to the interview.

By: mkt33 : May 30th, 2007-18:52

re-reading again...Is Concord really going to get rid of their new Delirium line?

By: mkt33 : May 30th, 2007-19:57

I like the XXV skeleton reserve de marche. There are other models from the same line I find beautiful as well. This message has been edited by mkt33 on 2007-05-30 20:00:27...

At first, the intention to kill the old lines completely sounded logical to me ...

By: Marcus Hanke : May 31st, 2007-02:41

Thanks MTF and Mr Perriard

By: SJX : June 1st, 2007-06:56

I like Mr Perriard's frank and open answers, that bodes well for the company. CEOs who answer questions directly are slowly becoming an endangered species. The Delirium watches, especially in rose gold and black, are a favourite of mine. Unfortunately the...

Delirium

By: vincent p. : June 9th, 2007-17:50

Hi, back again, my name is Vincent Perriard, heading Concord worldwide. To answer questions regarding the Delirium, I can re-state that we are re-inventing this great piece and make it modern, edgy, daring and surely unexpected. This new piece will be nam...

Thank you Mr. Perriard for such candid responses to the interview.

Vincent Perriard May 2007: President of Concord Watch Company - An American Brand from Switzerland

Concord new products

It is a question of marketing strategy....

Thank you Mr. Perriard for such candid responses to the interview.

re-reading again...Is Concord really going to get rid of their new Delirium line?

At first, the intention to kill the old lines completely sounded logical to me ...

Thanks MTF and Mr Perriard

Delirium

Thanks for the reply, Mr Perriard

New C2: Thanks Mr Perriard for the clarification

Thank you very much for that pre-view, better: pre-glimpse, better: pre-hint ....