Marcus Hanke
[PuristSPro Moderator]
11515
At first, the intention to kill the old lines completely sounded logical to me ...
... buit then I was not aware of the watch you have just shown. Honestly, I now think it might be economically unwise to through away such a well-made design so shortly after its introduction.
In my opinion, this skeleton watch is not so far away from the new C1 line that it could not be retained as part of the "new" Concord brand.
However, we should not forget that especially in the luxury watch business, there is always a difference between strategic company decisions and how - and when - these show effects that are apparent for the average customer. It might be possible that the watch you have shown is already out of production, when it was a limited edition. I do not find it on the current Concord website, so maybe it was even a concept only, that was never realized as a series watch?
Regarding the various offers on the current Concord website, I think it is clear that barely a watch shown there has the potential to keep up with the claim expressed by the new C1. Either designs are too conventional, or too close with established designs (Baume & Mercier "Riviera", AP RO), or equipped with quartz movements.
The design of the "Delirium" is very good, I think, and something original. But nothing is speaking against using this design in one of the upcoming new watch lines. In his interview, Mr. Perriard mentioned C2 and C3 lines to accompany the new C1. So maybe a "Delirium" case variant is used in one of these lines?
Regards,
Marcus
Vincent Perriard May 2007: President of Concord Watch Company - An American Brand from Switzerland
Concord new products
Thank you Mr. Perriard for such candid responses to the interview.
re-reading again...Is Concord really going to get rid of their new Delirium line?
