Greatest financial institution....
advertisement ever?? I noticed this ad for Pictet - the highly obscure and opaque Swiss bank which legitimately lays claim to being the oldest financial institution in the world (est. 1805!). Now, I have no direct experience related to them whatsoever, so...
Now, that's some excellent....
information . I was not aware of that bank beforehand, neither the fact that there are clearly a couple of financial institutions which can evidently lay claim to being in continuous operation since the 17th century!! Truly impressive and fascinating. For...
Thank you so much....
for the 'insider' information. My reaction to seeing this ad at the Zurich airport today was prompted by having read an article about Pictet in a high-end business publication last year where the writer was claiming they were the 'oldest bank' in some con...
Indeed!
I love the fact that they emphasize responsibility as the crucial word in the copy, and then use timeless natural landscape imagery to 'drive home' the message....
