Rolex has been doing an exhibition series around the GMT watches recently. They had something in HK a couple of months ago. So, I feel like a push from the brand to get the word out and doing a proper book just makes sense.
I'm sure Rolex has a good reason but I wonder why these Rolex "history" books don't have a historical timepiece on the cover or at least a vintage Rolex juxtaposed with a contemporary Rolex; after all it's not the modern Rolex that made history but it's f...
Rolex has been doing an exhibition series around the GMT watches recently. They had something in HK a couple of months ago. So, I feel like a push from the brand to get the word out and doing a proper book just makes sense.