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Patek Philippe

Strategic Planning by PP

 

This is indeed a very important move for PP.  Although PP didn't open up numerous retail stores in China as other Swiss watch companies did, it is a smart move for them to open up a major servicing center and train local watchmakers.  As someone already mentioned, due to the high luxury tax, most Chinese purchase their watches in HK, other parts of Asia, Europe and North America.  A growing number of high-end jewelry/watch stores around the world are hiring native Chinese-speaking salespeople for this very reason.  When these customers return home to China, they will need servicing of their watches in 3-5 years. My guess is they will need high level watchmakers in China to repair/service complicated timepieces as well within the next 5-10 years.  Hopefully the current apprecitices will stay at PP and get trained on the complicated pieces in due time.

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