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Patek Philippe

No signing and focus on design DNA ...

 

is something I appreciate as well, but this is probably VERY difficult to sell in bigger quantities. People (Mr Smith & Co) quite often believe in (strong) brands, only. Strong brands (WITH logo on it) can sell even "crap" relatively easy, at least short- and mid-term. Shareholder´s quite often like it that way ... but this is another topic ..

I think Patek is very good when it comes to design DNA, at least today. It was different when we talk about some references from the 60s, 70s or 80s, but not only at Patek. The watch you replied to was from 2000 and I would call it an exception from the rule - design-wise ;-)

But personally I also would prefer to have a smaller branding on some of the current references. No logo I can´t imagine at a PP - good or bad.

Best,
Oliver

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