Some of these posts

Mar 21, 2012,09:43 AM
 

Are silly......

To the OP - I agree and didnt think about it, but I think you are on to something. 

I can tell you that would sooner add the Sky Dweller to my collection then another blah blah Patek annual.  Yes, I have a 5205, 5960P, 5056P. 

I wouldnt think that you are going to see business stolen from Patek - meaning that those who want a "gold" patek on a strap will still go for the "standard", but I think you will see many many many SkyDwellers sold.  Probably many more than patek's entire annual production of all non-quartz watches. 

I believe that Rolex hit a home-run with this piece and to be fair here, while Patek may be the complications King....Rolex, its hard to knock their brand recognition.  I think you survey 100,000 people 95,000 have heard of Rolex.  Less than 5K know about Patek. 

Remember - Rolex sells 10 times the amount of watches patek does.  That's a fact, ladies, quartz and all.  $55,000 USD plus or minus for a gold bracelet annual calendar rolex - they got my attention, especially since a WG Sub list for $32K. 

And, unless you are Zuckerberg rich, I think price always comes into play. 

Just my silly thoughts. 

best,

asg



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Curious to know...will the Rolex Sky-Dweller....

 
 By: Mike Wood : March 20th, 2012-14:26
dent Patek sales? Although lacking the elegance of a Patek complication, I think Rolex deserve top marks for developing a new and innovative interpretation of an Annual Calendar watch. The Rolex Sky-Dweller will be a little more affordable than similarly ... 

It can't be compared

 
 By: diogo : March 20th, 2012-14:52
That Rolex is ugly.

Naaah. I don't think so.

 
 By: amanico : March 20th, 2012-14:57
Aesthetically speaking, they are totally different worlds. Therefore, I don't see a Patek Annual Calednar fan tempted by the sky-Dweller, and vice versa. But who knows... Best, Nicolas

One important consideration is price

 
 By: Miranda : March 21st, 2012-00:36
As the new 5396 on bracelet is £51600 The sky dweller on oyster is around £30000 This message has been edited by imran in london on 2012-03-21 00:42:32

Volkswagen Phaetton can't really compete

 
 By: dr.kol : March 20th, 2012-15:07
with Audi's 8-series, MB's S-series or BMW's 7-series even Phaetton is a very fine car. Brand image... Best, Kari

brand image of Rolex... can't be compared with any other.

 
 By: foversta : March 20th, 2012-16:01
Rolex is special. Patek is special. And you have the others. Fx

Absolutely right, but ...

 
 By: Georg : March 20th, 2012-17:39
... the Rolex is the Audi in this comparison, whereas PP - to me - is more like Bentley. So, IMHO, they are not really comparable and will not steal customers from each other. Best regards Georg

Rolex is Mercedes and Patek is Rolls in my opinion

 
 By: Miranda : March 21st, 2012-00:33
Neither Rolex or Patek lack in brand awareness Imran

What's Audi then? I want that brand

 
 By: emcquillan : March 21st, 2012-09:45
JLC?

Yes :) that's s good analogy Audi and JlC

 
 By: Miranda : March 21st, 2012-10:19
Or breitling maybe

Agreed.

 
 By: amanico : March 21st, 2012-10:54

It may one day when...

 
 By: Signo : March 20th, 2012-15:12
Rolex decides to put such a movement in a watch that actually looks good. Until then, not a chance, because the Sky-Dweller is one big and ugly-looking watch IMHO.

We think the Ym2 is ugly but it's a hot seller in YG especially

 
 By: Miranda : March 21st, 2012-00:41
We have blinkered views in our world lol Imran

let's wait and see...

 
 By: dirost : March 20th, 2012-16:46
Imho, this complication (annual calendar + GMT) is very interesting because of its simplicity of use and its originality (the bezel function). Up to now, I see 2 problems for this watch : - a problem of look. But imagine it with indexes instead of roman o... 

Not in my opinion.

 
 By: grigo : March 20th, 2012-23:24

Mike my friend....

 
 By: SteelerFan1965 : March 21st, 2012-03:04
I can't say that I see this happening. The watch is a major step for Rolex but in terms of aesthetics I think it is a bit flat. As much as I love Rolex this one doesn't do it for me. There are far too many nicer options out there IMHO in that price range ... 

Sorry but not in my book

 
 By: Greenwatch : March 21st, 2012-07:52

Chalk and Cheese

 
 By: Cpt Scarlet : March 21st, 2012-08:33
Patek - King of Watches

Some of these posts

 
 By: asg : March 21st, 2012-09:43
Are silly...... To the OP - I agree and didnt think about it, but I think you are on to something. I can tell you that would sooner add the Sky Dweller to my collection then another blah blah Patek annual. Yes, I have a 5205, 5960P, 5056P. I wouldnt think... 

Sky-Dweller: a great chance missed

 
 By: COUNT DE MONET : March 21st, 2012-14:16
Finally Rolex enters the big center stage of complications and what is the result: same old watch, again. Instead of introducing a new case for this event, a new dial layout ... . A very sad start for an annual calendar from a house like Rolex. Moritz

Interesting responses and I may be at the wrong end of the boat, but...

 
 By: Mike Wood : March 21st, 2012-15:13
I do think Rolex has scored pretty high marks with the Sky-Dweller. The 42mm rose gold Sky-Dweller on croc strap with rose gold deployant buckle will retail at GBP £28k That is just £2k more expensive than the STEEL 5726A and £5k cheaper than the 5396R I ...  

Mechanically, you're right. Aesthetically, well...

 
 By: amanico : March 21st, 2012-15:20
I think a Patek Fan will have some issues to love the Rolex Design, on this Sky Dweller... Even a Rlex Guy may have some issues to fully appreciate this " meli melo " design. But to each his own. Indeed. Best, Nicolas

Well, there was speculation the anticipated Rolex complication would be a Cellini...

 
 By: Mike Wood : March 21st, 2012-15:36
but having kept to the confines of the Oyster case, Rolex were quite restricted on what they could come up with. I think a traditional triple calendar dial layout would have been "old news", what Rolex came up with is definitely "out of the box" thinking.... 

Stern says

 
 By: porter505 : March 23rd, 2012-01:07
I was told by Thierry Stern that rolex is the only threatening rival when I visited patek factory. so lets wait and see ...

Sky Dweler

 
 By: rolexdoc : March 21st, 2012-20:44
Mike first let me preface the below commentary by saying that I respect your opinions on this site and have enjoyed your comments here for years and will surely continue in that vein. This topic hits a nerve with me so I thought that I would make comment ... 

Great to see a more complicated watch from Rolex

 
 By: Puffy : March 22nd, 2012-03:04
And I can't see why PP owners wouldn't add this as well. spoke to a few ADs yesterday and lists are building up nicely

I'm not crazy about it but believe it will eventually be

 
 By: whit : March 22nd, 2012-07:48
a successful model for them once folks understand it for what it is and the ease of how it works. There will be a little bit of a learning curve with respect to the functions as they are quite different from what we are accustomed to but the ease of use s...