I do not own any Patek, and might be a bit naive on how the brands compete / compare.
Comparing to AP, sure, this happens quite a bit. It is a 2-sided quoin, and personally, I do not relate nor agree with either side.
Side A is AP people automatically dismissing Hublot and its merits, despite never owning one, and for most, never even handling one.
Side B is Hublot people having this insatiable desire to be in the "AP League".
I am the AP Moderator, and am quite enthusiastic about the pieces I have. And yet, I have never shied away from Hublot, having bought my first in 2007. Since this time, I have never been without an AP, but Hublots have come and gone. The one I have now I believe is a long term keeper for me (the 2024 LE Ice Bang). In 2025, I have worn it the most of any sports watch I have. I absolutely love it, and can care less what anybody thinks about that.
Will Hublot ever have the respect they deserve? In my crystal ball, no. But that does not diminish my enjoyment in the slightest.
PS, look what happens to be on my wrist today...