Comments:

Vintage Ads: The Series – Part #4 The Planet-Sphere

 
 By: blomman Mr Blue : July 2nd, 2011-09:36

Hello Vintage Jaeger-LeCoultre Lovers,

 

I am back with just a small observation…

 

If someone mentions JLC case backs to you, what do you think of?

 

I think many would think about open case backs…

 

Me – one of the first things I think of is the planet-sphere!

 



 

AFAIK, the Geomatic was the first watch with the golden medallion on the back.

 

The medallion on the Geomatic was inspired from the Geophysic that had a sticker on the back.

 

Photo credit, Nicolas.



 

The planet-sphere came from the IGY, 1958.  

 

Scan credit, Nicolas.



 

This planet-sphere gold medallion has been used for over 40 years on different JLC watches.

 

Last series that used the golden medallion was (AFAIK) the Master Compressor series, discontinued just a few years ago.

 

Here is the Master Compressor Memovox.

 



 

Over the years the golden medallion evolved and was used on many different watches with solid case backs.

 

Like the Master Control.

 



 

Also in different material, here shown in YG on the Master Revéil.

 



 

BUT, did you know that JLC started to use this symbol much earlier?!

 

1937 in this Jaeger ad a planet is used as a symbol of… Time?

 

Jaeger, French ad, 1937.



 

The latest series of watches from Le Grand Maison using planet-spheres on the back is the new Master series.

 

Master Memovox International.

 



 

Now the golden medallion is gone…

 

Too bad – a detail I am really fond of.

 

But the planet is still there - or IS it?!

 

If you look real close on the photo and then look at this old ad from 1947…

 

Jaeger-LeCoultre, French ad, 1947.



 

You will realize that the designers at Jaeger-LeCoultre did go back much longer then 1958 to find inspiration for this one!

 

smile

 



 

Thank you for reading Part #4 of this Vintage Ads Series.

 

Hope you enjoyed!

 

 

Best

 

Blomman

 

Vintage Ads: The Series – Intro!

 

Vintage Ads: The Series – Part #1 Futurematic

 

Vintage Ads: The Series – Part #2 Memovox Pocket Alarms

 

Vintage Ads – Part #3 Electronic  

This message has been edited by amanico on 2011-07-02 11:55:47

Actually, when I think of JLC casebacks...

 
 By: gatorcpa : July 2nd, 2011-10:14

... I'm thinking of something like this:

However, after reading your post I might be changing my mind.

Excellent article!

gatorcpa

Agreed, Gatorcpa. I would also add...

 
 By: amanico : July 2nd, 2011-11:56

The Gyrotourbillon and the Duometre.

wink

Best,

Nicolas.

Ah, the sun feather! :)

 
 By: blomman Mr Blue : July 3rd, 2011-01:59

Yes, another beautiful and significant trade of JLC and their case backs!

 

As I understand JLC have patented this pattern for movements decoration.

 

Thank you, Gatorcpa – hope to one day join you in the MMR club!

 

smile

 

 

Best

 

Blomman

Very interesting observations about this topic, Blomman.

 
 By: amanico : July 2nd, 2011-12:03

The planet sphere is certainly one element of JLC DNA.

It is very interesting to see the evolution of the planisphere design through the byears.

The one from 1947 is without hesitationj my favourite. No wonder why I love the one on the new Master Memo case back so much!

Best and thanks for such a great post.

Nicolas

Many different things to discover in old documents…

 
 By: blomman Mr Blue : July 3rd, 2011-02:31

I was very surprised when I saw this one and made the connection!

 

Was actually planning to write about another topic when I saw this…

 

smile

 

Indeed the Planet-Sphere is a part of the JLC DNA!

 

I hope it won’t get lost…

 

Thank you for your kind words and the reference post honour!

 

 

Best

 

Blomman

This message has been edited by blomman on 2011-07-03 02:37:36

favorite one so far...

 
 By: playtime : July 2nd, 2011-12:09
was always tickled by this detail--an intriguing and now iconic marker--on the back of a watch case!

thx for sharing

J

Maybe a small but very significant detail...

 
 By: blomman Mr Blue : July 3rd, 2011-02:34

And IMO, a very intimate detail as you normally don’t show to others.

 

A detail just for your own pleasure!

 

smile

 

Thank you, J !

 

 

Best

 

Blomman

As soon as it is about JLC and Planet-Sphere...

 
 By: Marv : July 2nd, 2011-15:15
What comes immediately to my mind is: The JLC Globe.



Both an impressive World Time clock and a beautiful historical object, don't you think?
 

Blomman, thank you again for your posts and your selection of ads,

Regards,

Still hunting the strap for this one. :) Totally agree with you, Marv. [nt]

 
 By: amanico : July 2nd, 2011-15:27
No message body

Ah, yes!

 
 By: blomman Mr Blue : July 3rd, 2011-03:10

The actual Globe!

 

smile

 

On my hunting list for some time now…

 

A question of clarification: the electric cord is it for the lamp only or also for the movement?

 

Marv, as I know you are a connoisseur in old ads and documents it makes me very happy you like this one.

 

Thank you!

 

 

Best

 

Blomman

The electric cord is it for the lamp only

 
 By: Marv : July 3rd, 2011-03:23
If you look at the 2 male connectors at the base of the globe, you see that norms were not as secure as today!

Otherwise, the clock movement is a 8-day mecanical movement.

Regards,

Thank you for the confirmation, Marv!

 
 By: blomman Mr Blue : July 3rd, 2011-03:37

I have read earlier that it has an 8-day movement.

 

But when I saw the electrical connectors I got worried…

 

 

Best

 

Blomman

Thank you for sharing with us Blomman!

 
 By: renerod : July 2nd, 2011-17:33

As a Jaeger fan I really apreciate when those of you enlighted share your hard earned knowledge with us mere mortals

Master Compressor Memovox is one of my favourites (Now that it's been discontinued, I have an eye on one...but don't tell anyone), and that hidden medallion is part of the charm...

It always appeared such a beautiful detail to me.

Now I know more of it.

Thank's really!

Best! René

Hi René!

 
 By: blomman Mr Blue : July 3rd, 2011-03:19

I hope you find your MCM!

 

One of my favourite modern watches, actually she is my daily beater!

 

smile

 

A lady you can dress up or down depending on your mood…

 



 

Thank you for your kind words!

 

 

Best

 

Blomman

What a nice planetsphere .. A globe can be.. Elements of joy to look at :))

 
 By: hs111 : July 2nd, 2011-21:33
Blomman, how pleasant :
- your selection and focus on the backside of some iconic pieces and ads
was again quite educative and somehow puts things into an interesting perspective.

You are right, some of these beautiful backsides, are simply beautiful,
and so balanced in attractiveness and appeal !

Luckily, I share the pleasure for some of them ( no, neither the Geomatic nor the 'unreachable'
Geophysic..).

Thank you for having 'turned the page',
very nice read !

Best for your Sunday,
hs

Well, HS…

 
 By: blomman Mr Blue : July 3rd, 2011-03:24

In the world of JLC a lot of “hidden” pleasures!

 

Almost like an archaeologist you have to look under every stone to get the whole picture!

 

smile

 

Thank you, HS – hope you have a great Sunday!

 

 

Best

 

Blomman

Hej, blomman.. Which kind of piece on the left of your last picture ??

 
 By: hs111 : July 2nd, 2011-21:44
Am I day- dreaming?

- Next and lefy to your lovely Geomatic, ( another Geo.... ??)
Almost hesitant to use the word ? ...

Did I miss something here ?

Anyway, great post - and IF my snses are right, well - then unbelievably nice !

Pretty mesmerized I curiously remain,
Best,

hs

You missed something, hs... Yes, you saw well! ;) [nt]

 
 By: amanico : July 2nd, 2011-22:59
No message body

This magnificent duo ! .. Happily I had been fortunate to see it once .. With you :))

 
 By: hs111 : July 2nd, 2011-23:25
I still vividly recall 'my' moment .. Of first sight !
Good that some caffeine was there ..
THAT was real pleasure smile)

But with Blomman ?
- nice Sunday surprise

My best to you,
hs

First time is always hard to forget…!

 
 By: blomman Mr Blue : July 3rd, 2011-03:31

Especially like in your case, a parade of Grail watches in front of your eyes!

 

smile

 

Happens to me every time I am in Paris…

 

I am thinking about asking the French government to ban me from French soil!

 

At least that is what my heart doctor is recommending…

 

smile

 

 

Best

 

Blomman

You don't miss anything?! ;)

 
 By: blomman Mr Blue : July 3rd, 2011-03:27

Yes, in the photo is my Geo duo..!

 

smile

 

 

Best, my sharp eyed friend!

 

Blomman

OMG.. stunned.. mesmerized, as well !! :))

 
 By: hs111 : July 3rd, 2011-04:29
WOW,you had taken me by Surprise ..
-- as had not been aware,
that also the uncomparable, unbeatable Geophysic
was with you..
-- Delighted for you, honestly .. with a (tiny) Little envy, as well..

Even more, thanks for that so 'en Passant' , nevertheless
beautiful share of these all-time icons, albeit from a teasing distance,
but sooo pleasant smile)

Very best for Sunday,
hs

I still have a few surprises…! ;) [nt]

 
 By: blomman Mr Blue : July 3rd, 2011-10:36
No message body

Me too.... At least a big one. ;)

 
 By: amanico : July 3rd, 2011-10:36

Now you are teasing! Come on - tell me! :) [nt]

 
 By: blomman Mr Blue : July 3rd, 2011-10:42
No message body

Look who is talking! ;)

 
 By: amanico : July 3rd, 2011-10:43

Give me just 24 hours...

Best,

Nicolas.

OK, counting from now! :) [nt]

 
 By: blomman Mr Blue : July 3rd, 2011-10:44
No message body

Great post Blomman

 
 By: grigo : July 2nd, 2011-21:55

I really love medalion on the back of my MMI even if it is not in gold.

Best regards,

George

Thank you, George!

 
 By: blomman Mr Blue : July 3rd, 2011-03:33

Yes, I love the MMI medallion too!

 

But imagine if it was in RG..?

 

smile

 

 

Best

 

Blomman

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