I frequently receive emails from friends and strangers alike asking about "what xyz is worth."
I am also frequently privy to transaction discussions because I am either a friend of the buyer, seller, or both.
Some frequently heard comments, questions, and cajolings -
"What's a fair price for this watch?" (can exchange watch for car, camera, house, shoes, whatever)
Well, my sincere but ultimately frustrating answer (because it doesn't give a PRACTICAL answer) is, "Whatever a willing buyer and willing seller can agree on."
Market price on an AP End of Days might be $30,000, but if you had $30,000, you might not find one; and if you had one to sell, you might not know anyone with BOTH the money to buy it, or the interest to do so (and vice versa)
So, such questions really are two part -
1. What is a fair MARKET RANGE for this item?
2. Is there someone offering it for a price in that range, or is there someone willing and able to buy it within that range?
"well, I paid aaaaa.zz for that watch; I couldn't sell it for less than that."
Why not? If it was such a steal at the price you paid, do you think it would have been there for you to buy it?
Again, willing buyer and willing seller, AT THE TIME BUYER IS LOOKING TO BUY, AND SELLER IS LOOKING TO SELL.
"This piece is so undervalued, it is a great value."
Just what, exactly, does such a statement mean? Is it like saying, "my time is worth $1000 an hour, so by talking to you for 30 minutes, you are getting a deal if I don't send you a bill for $500?"
A piece's value is what "the market" is pricing it at; if it were worth more, the market would value it more. If it is worth less, it would be priced less. That's why they call it "market price" - the price that would "clear the market."
But wait, this is not all nonsense and saying something for nothing. Actually, there is some merit to the original statement. The underlying concept is assymetrical valuation and assymetrical information.
For example, if one were to consider most/all factors that a watch addict would say gives a watch value (which see ThePuristS' Calculus) EXCEPT monetary "price," then pieces with the greatest delta or deviation between "intrinsic value" and market pricing would represent the greatest "value."
One example - the GP Three Golden Bridges Tourbillon.
It is comparably expensive to similar complications when new: low - $100's and up.
Yet it is almost shamefully low in the secondary, pre-owned markets (basic models can often be found in the mid-$30's and even lower)
So, many newbies write it off as a low value, over-priced piece, with "low resale value." This point of view applies to new pieces, but of course it has a trickle down effect on pre-owned pieces as well.
BUT...wait, to connoisseurs, and those who value pride of ownership and enjoyment, who receive their "returns" not in what a watch will sell for when they want to liquidate, but rather in the wearing and appreciation of the beauty, history, design, craftsmanship; to these, the GP Three Golden Bridges Tourbillon, bought used, is a GREAT bargain and one that should be aggressively sought after and scooped up at every opportunity.
Half full, or half empty?
One could focus on the anomoly of why the model line depreciates so much from new, or one could smile to oneself and know that clean pre-owned ones with good provenance are a screaming deal, and snatch them up before the general market comes to its senses.
Just some random musings from an old fart long timer in this gentle madness we call watch collecting...
TM

perhaps it goes also with your article in IW on watch companies providing value/services to back up their prices.
Watches of nonlimited supply will be eventually priced correctly by the market.Its the limited supply ones that are whats its take to acquire-value to the owner.
I happen to like GP and still couldnt understand its pricing policies.
I was probably among the earliest of Panerai people, but not a paneristi, that group came years later.
Panerai does not even know I exist, well at least then.
But companies that are like UN for example, also treat you as a customer. If you know what I mean.
And keeping in mind, the small size of Panaerai compared to UN.
and hopefully, discovery is made on every revisiting.
Hi,
Thanks for your comments, and hopefully, despite your "though"
you found my words were able to strike some chord or resonance.
About the bought used qualifier, that was in the specific context of that intersection between "value" and "market price"
I am not immune, and except for some heads of state or overnight tycoon, I don't think many others are, either, to the siren call of value-denominated-in-currency. Even the purest purist, those who can FEEL intrinsic value, occasionally suffer lapses of venality. Social indoctrination (nurture) is just too powerful...
That said, I feel the GP Three Bridge Tourbillon is also a very high intrinsic value piece NEW (I've purchased most of mine new, and only one pre-owned.)
Cheers,
TM
to this wonderful thread.
Whilst I write this answer I am listening to the 6th Symphony (the Pastorale) of Beethoven, which
contains one of the most beautiful music I have ever heard in my life, particularly the last one after the thunderstorm.
Great to have you as a friend and warm regards
Lord Arran