... because the Breva is a wind that blows on Lake Como (disclaimer: I was born and still live in Como). So I went to their website... and frankly I was disappointed to say the least.
Their watch is called "Segreto di Lario", which doesn't mean anything in Italian, it should have been "Segreto del Lario": they didn't even make the effort to ask an Italian how to say "The Secret of Como Lake" in Italian (Lario is the proper name of Como Lake in Italian, BTW).
To add insult to injury, Italian is one of the four official spoken languages in Switzerland, so they really should have known better.
Needless to say, I didn't watch the video.